# Mautic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mautic

- Industry: Marketing/Advertising
- Headquarters: Medford, US
- Website: www.mautic.com
- Total disclosed funding: $5.6M
- Latest round: Series A (Sep 20, 2016)
- Investors on record: 2

## About

Mautic, Inc. is a leading open-source marketing automation platform that enables businesses to streamline their marketing efforts and enhance customer engagement through efficient campaign management and robust analytics.Founded in 2014 in Medford, US, Mautic, Inc. specializes in marketing automation solutions that empower organizations in their customer interactions. The company was acquired by Acquia, Inc. in May 2019. Mautic has successfully raised a total of USD 5.00 mn in funding, with the latest round being Series A. G20 Ventures and Underscore VC participated in this recent investment round, which was critical for scaling its operations. The company has engaged in 4 deals to date, with its current valuation estimated at USD 8.83 mn.Mautic provides an open-source marketing automation platform that equips organizations with tools for managing marketing campaigns and customer relations effectively. Key offerings include an intuitive campaign design interface, customizable email and landing page creation tools, and a full-featured contact management system for lead scoring. Mautic also boasts a REST API for seamless integration with other applications, supporting a diverse clientele of over 200,000 companies globally, particularly in B2B and B2C markets across North America, Europe, and Asia.Mautic's revenue model is subscription-based, where clients pay for access to its suite of marketing automation tools. The company offers various pricing plans that cater to different organizational needs, which can encompass essential, functional, and marketing services. Clients typically work with Mautic through direct partnerships, opting for tailored solutions to enhance their marketing capabilities. The flagship products, including Mautic tracking and campaign management software, enable users to implement effective inbound marketing strategies while ensuring compliance with global data privacy regulations.Mautic plans to expand its product offerings with several new features and tools aimed at enhancing user experience and engagement. The company is also looking to penetrate new geographic markets, focusing on Asia and Europe, with ambitions to establish a stronger presence by 2025. The recent funding acquired from the Series A round will be utilized to support these growth initiatives, including product development and market expansion strategies.

## Funding rounds

- Series A, Sep 20, 2016, $5M — G20 Ventures, Underscore VC
- Seed, Jun 6, 2016, $0.6M — G20 Ventures, Underscore VC

## Investors

- G20 Ventures (https://capitalatlas.ai/funds/g20-ventures) — Seed, Series A
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed, Series A