# Maude Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maude-group

- Industry: Consumer Services
- Headquarters: Brooklyn, US
- Website: www.getmaude.com
- Total disclosed funding: $10M
- Latest round: Series A (Jun 2, 2021)
- Investors on record: 13

## About

Based in the US, Maude Group, Inc. is a direct-to-consumer company specializing in modern intimacy products that enhance sexual wellness and body care for a diverse audience.Maude Group, Inc. focuses on providing innovative intimacy products designed for sexual wellness. Founded in 2017 by Eva Goicochea in Brooklyn, US, the company has undergone a strategic expansion in its product offerings. Maude has raised a total of USD 3.241 mn across various funding rounds, with the latest being a Series A round where they secured USD 5.780 mn led by True Beauty Ventures and participated by investors including Fable Investments and Gaingels.Maude offers a comprehensive range of modern intimacy products focused on sexual wellness and body care. Their core product offerings include personal lubricants, intimate body care, grooming products, and bath essentials, all designed to be functional and inclusive for a diverse customer base. Key products, such as their silicone-based and water-based lubricants, body washes, and vibrators, cater to a broad audience seeking enhanced intimacy experiences. Maude's products are available in multiple geographical markets, including major urban centers in North America and Europe, targeting both direct consumers and retail partners.Revenue generation for Maude is primarily driven through direct-to-consumer sales and partnerships with retailers. The company’s transaction structure involves sales through their online platform and physical retail locations, allowing customers to purchase individual items such as their popular daily libido supplements and pH-balanced body washes directly. Pricing for products is set to be accessible, with items such as lubricants and vibrators offered at competitive rates designed to attract a broad demographic. Partnerships with prominent retail chains further enhance brand visibility and reach within the wellness sector, contributing to a diversified revenue stream.Maude Group, Inc. is focusing on expanding its product lineup with new intimate care items set to launch in the coming year. The company aims to enter new markets across Asia and Australia by mid-2024. Recent funding will be utilized to support these growth initiatives and enhance product development, ensuring that they continue to meet the evolving needs of their diverse customer base.

## Funding rounds

- Series A, Jun 2, 2021, $5.8M — True, WME Ventures, Gaingels, True Beauty Ventures, Fable Investments
- Seed, Nov 17, 2020, $2.2M — RRE Ventures, True, Outbound Ventures, Vice Ventures, Cassius, Patina Group, Tune House Capital
- Seed, Jan 15, 2019, $1.5M — RRE Ventures, Outbound Ventures, Cassius, Tune House Capital
- Seed, Dec 12, 2017, $0.6M — Pecari Ventures, XFactor Ventures

## Investors

- Pecari Ventures (https://capitalatlas.ai/funds/pecari-ventures) — Seed
- XFactor Ventures (https://capitalatlas.ai/funds/xfactor-ventures) — Seed
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed
- Outbound Ventures (https://capitalatlas.ai/funds/outbound-ventures) — Seed
- Cassius (https://capitalatlas.ai/funds/cassius) — Seed
- Tune House Capital (https://capitalatlas.ai/funds/tune-house-capital) — Seed
- True (https://capitalatlas.ai/funds/true) — Seed, Series A
- Vice Ventures (https://capitalatlas.ai/funds/vice-ventures) — Seed
- Patina Group — Seed
- WME Ventures (https://capitalatlas.ai/funds/wme-ventures) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- True Beauty Ventures (https://capitalatlas.ai/funds/true-beauty-ventures) — Series A
- Fable Investments (https://capitalatlas.ai/funds/fable-investments) — Series A