# Matter of Fact

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/matter-of-fact

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.matteroffact.com
- Total disclosed funding: $12M
- Latest round: Series A (Mar 23, 2023)
- Investors on record: 4

## About

Founded in 2018 and based in California, US, Baek Clinical, Inc., dba Matter of Fact, is a direct-to-consumer (DTC) start-up in the clinical skincare and beauty industries. Paul Beck is the founder, and as of April 2023, he serves as the CEO of the company. In March 2023, Matter of Fact raised USD 6 million in Series A funding from Cowboy Ventures and Horizon Ventures.

The company provides a line of products, including ascorbic acid-20 brightening serum, minimalist hydrating moisturizer, deluxe skincare bundle, and brighten + hydrate travel bundle. The firm’s products are produced using non-harmful chemicals, making them safe and friendly on the skin.

The organization plans to use the March 2023 funding to launch new products and grow the team across functionalities.

## Funding rounds

- Series A, Mar 23, 2023, $6M — Horizon Founders Capital, Cowboy Ventures
- Seed, May 26, 2021, $6M — First Round Capital, Horizons Ventures, Cowboy Ventures

## Investors

- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Seed
- Horizons Ventures — Seed
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed, Series A
- Horizon Founders Capital (https://capitalatlas.ai/funds/horizon-founders-capital) — Series A