# Matsmart-Motatos

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/matsmart-motatos

- Industry: Internet
- Headquarters: Stockholm, Sweden
- Website: www.matsmart.se
- Total disclosed funding: $107M
- Latest round: Series D (Sep 1, 2022)
- Investors on record: 10

## About

Based in Sweden, Matsmart in Scandinavia AB operates an online platform that sells discounted food and household products while promoting sustainability and reducing food waste.Founded in 2013 and headquartered in Stockholm, Sweden, Matsmart in Scandinavia AB specializes in the online sale of food and household products. The company has completed a total of 11 deals, with the most recent funding round occurring on November 20, 2023. In this Growth round, Matsmart raised EUR 40.00 mn from lead investor Circularity Capital and investor SevenVentures. The founders, Karl Andersson and Ulf Skagerström, have been instrumental in building the company’s vision.Matsmart specializes in the online sale of food and household products, emphasizing sustainability and cost-effectiveness. The company’s core offerings include a wide variety of grocery items, snacks, beverages, and essential household goods, sourced primarily from manufacturers and retailers looking to reduce excess inventory. By providing these products at discounts of up to 80% compared to normal retail prices, Matsmart aims to address food waste while offering savings to consumers. The customer base primarily consists of individual consumers in Scandinavia, particularly Sweden, who are looking for affordable options and environmentally friendly shopping solutions. Matsmart also features a rotating selection of new products introduced daily, enhancing customer engagement and repeat business.For the year 2022, Matsmart reported a revenue of EUR 88,160,706.90 and an EBITDA of EUR -41,465,658.20. The company operates on a direct-to-consumer model, generating revenue through online transactions where customers purchase discounted products directly from the company’s website. The transaction structure is primarily based on individual purchases, with the company noting a minimum order value of 299 SEK for new customers. Typical transactions may involve a variety of products, including flagship items like Marabou Milk Chocolate and Party Chocolate Mix, priced competitively to encourage bulk purchases. Additionally, the company leverages promotional strategies to enhance sales, including limited-time offers and seasonal product selections. The revenue is driven by high customer volume, as evidenced by their claim of over 1 million customers served, contributing to both their financial performance and mission to reduce food waste.In November 2023, Matsmart-Motatos raised EUR 40.00 mn in growth capital funding, which will be utilized to expand operations in the German and Nordic regions. The funding led by Circularity Capital, with participation from SevenVentures, is expected to support the launch of new products and enhance the company's market presence.

## Funding rounds

- Series D, Sep 1, 2022, $38M — Northzone, SEB Asset Management, Edastra Venture Capital, Gullspång Invest, Norrsken VC, LeadX Capital Partners, Blume Equity, Lingotto Investment Management LLP
- Series C, Nov 9, 2021, $27M — SEB Asset Management, Gullspång Invest, Blume Equity, Lingotto Investment Management LLP
- Series C, Mar 22, 2021, $41M — Northzone, Novax, SEB Asset Management, Gullspång Invest, Norrsken VC, LeadX Capital Partners, Ingka Investments
- Seed, Oct 1, 2015, $0.6M — Edastra Venture Capital

## Investors

- Edastra Venture Capital (https://capitalatlas.ai/funds/edastra-venture-capital) — Seed, Series D
- Northzone (https://capitalatlas.ai/funds/northzone) — Series C, Series D
- Novax (https://capitalatlas.ai/funds/novax) — Series C
- SEB Asset Management (https://capitalatlas.ai/funds/seb-asset-management) — Series C, Series D
- Gullspång Invest (https://capitalatlas.ai/funds/gullspang-invest) — Series C, Series D
- Norrsken VC (https://capitalatlas.ai/funds/norrsken-vc) — Series C, Series D
- LeadX Capital Partners (https://capitalatlas.ai/funds/leadx-capital-partners) — Series C, Series D
- Ingka Investments — Series C
- Blume Equity (https://capitalatlas.ai/funds/blume-equity) — Series C, Series D
- Lingotto Investment Management LLP — Series C, Series D