# Matchbox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/matchbox

- Industry: Telecoms
- Headquarters: Cambridge, US
- Website: www.matchbox.net
- Total disclosed funding: $2.5M
- Latest round: Series A (Mar 20, 2013)
- Investors on record: 3

## About

Matchbox, Inc. is a dynamic online gaming platform specializing in slot games, catering primarily to the Indonesian market with a variety of engaging titles and transaction methods.Matchbox, Inc. operates an online gaming platform that specializes in slot games. The company was acquired by TargetX, a portfolio company of Quad Partners, in April 2014. Headquarters are located in Cambridge, US. The founder's background is not specified. The company has raised a total of USD 2.50 mn through its Series A funding round on April 14, 2014, with investments from Felicis Ventures, Floodgate, and Greylock Partners.Sewu88Slot, Matchbox, Inc.’s online gaming platform, specializes in a wide array of slot games tailored for players in Indonesia. Key titles include Sweet Bonanza, Gates of Olympus, and Mahjong Ways, designed to enhance user engagement through features like scatter symbols and free spins. The platform supports transactions via methods such as pulsa (mobile credit) and Dana (digital wallet), ensuring accessibility without traditional banking. It collaborates with notable game providers like Pragmatic Play and PG Soft, delivering a diverse gaming catalog to both casual and serious players seeking rewarding experiences.Sewu88Slot generates revenue through a direct-to-consumer gaming model, enabling users to engage with the platform without intermediaries. Players typically fund their accounts with mobile credit or digital wallets, facilitating seamless transactions that promote frequent play. While specific game pricing is not disclosed, the platform is known for offering promotional bonuses, such as a 100% match for new members, to attract and retain its user base. The revenue structure is supported by high player engagement, as users often report significant wins, positioning Sewu88Slot competitively in the online gaming market.Looking ahead, Matchbox, Inc. plans to expand its portfolio with new game titles aimed at enhancing user experience and engagement. Specific upcoming releases and their dates have not been mentioned. The company is also focusing on growing its presence in additional Southeast Asian markets, although specific markets targeted for expansion have not been detailed. Recent funding from the Series A round will be utilized to support these initiatives, following the acquisition by TargetX in April 2014.

## Funding rounds

- Series A, Mar 20, 2013 — Floodgate
- Series A, Dec 19, 2011, $2.5M — Greylock Partners, Felicis Ventures, Floodgate

## Investors

- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Floodgate (https://capitalatlas.ai/funds/floodgate) — Series A