# Massive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/massive

- Industry: Internet
- Headquarters: New York, US
- Website: www.massiveincorporated.com
- Total disclosed funding: $16M
- Latest round: Series C (Jan 19, 2005)
- Investors on record: 6

## About

Massive Inc. is a technology company specializing in innovative solutions for in-game advertising and digital branding, helping clients engage audiences in immersive environments.Founded in New York, US, Massive Inc. focuses on in-game advertising solutions. In May 2006, Microsoft acquired the company for USD 200.000 mn, marking a significant pivot in their operations. The firm has executed 3 deals to date, with the most recent deal occurring on May 1, 2006.Massive Inc. specializes in providing in-game advertising services that enable brands to integrate their products within video game environments. Their offerings include dynamic ads tailored to fit various gaming platforms, helping clients reach target audiences through interactive marketing strategies. The company serves a wide range of clients, including gaming studios and businesses from diverse sectors, emphasizing the potential of digital engagement within the gaming industry.Massive Inc. generates revenue through partnerships with game developers and advertisers. The company engages in B2B transactions, offering services that allow brands to effectively place advertisements within games. Revenue is driven primarily by contracts with gaming companies and brands, which often include performance-based incentives and service agreements.Massive Inc. aims to expand its product offerings by developing new advertising technologies tailored for the latest gaming trends and platforms, with potential launches scheduled for 2024. Plans for geographic expansion include targeting the European and Asian gaming markets by 2025. The recent acquisition by Microsoft in May 2006 will enable Massive Inc. to leverage additional resources for these initiatives.

## Funding rounds

- Series C, Jan 19, 2005, $10M — RRE Ventures, NAV.VC, Gotham Ventures, Tobat Capital, NeoCarta Ventures, Newlight Management
- Series B, Jul 19, 2004, $5.5M — RRE Ventures, Gotham Ventures, Tobat Capital, Newlight Management

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series B, Series C
- Gotham Ventures (https://capitalatlas.ai/funds/gotham-ventures) — Series B, Series C
- Tobat Capital (https://capitalatlas.ai/funds/tobat-capital) — Series B, Series C
- Newlight Management (https://capitalatlas.ai/funds/newlight-management) — Series B, Series C
- NAV.VC (https://capitalatlas.ai/funds/nav-vc) — Series C
- NeoCarta Ventures (https://capitalatlas.ai/funds/neocarta-ventures) — Series C