# Marpipe

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marpipe

- Industry: Marketing/Advertising
- Headquarters: New York, US
- Website: www.marpipe.com
- Total disclosed funding: $11M
- Latest round: Series A (Sep 3, 2021)
- Investors on record: 10

## About

Marpipe, Inc. is a New York-based company that enhances Dynamic Product Ads (DPAs) for e-commerce brands by providing tools to optimize advertising performance, focusing on visual appeal and engagement.Founded in 2019 and headquartered in New York, US, Marpipe, Inc. specializes in improving catalog advertising for e-commerce businesses. The company recently raised USD 8.00 mn in Series A funding on September 3, 2021, led by Stage 2 Capital. Other participating investors include Commerce Ventures, Laconia Capital Group, Ripple Ventures, Samsung Venture Investment, TIA Ventures, and ValueStream Ventures. The funding is intended to enhance technology and expand the workforce.Marpipe specializes in enhancing Dynamic Product Ads (DPAs) for e-commerce brands, offering a suite of tools designed to optimize catalog advertising performance. The core product, Marpipe Enriched Catalogs, allows brands to transform their raw product feeds into visually appealing and brand-aligned ads. This service is particularly beneficial for brands seeking to improve their return on ad spend (ROAS) and engagement metrics by providing creative variations of catalog ads that stand out in digital marketing channels. Marpipe's technology integrates seamlessly with various ad platforms, enabling users to generate unique video content and optimize product images for better performance during promotional periods. The company primarily serves clients in North America and Europe, including a diverse range of e-commerce businesses that spend over USD 30,000 annually on digital advertising.Marpipe operates on a subscription-based revenue model, catering to e-commerce brands that require advanced catalog ad solutions. Clients typically engage in annual contracts that provide access to the complete suite of Marpipe's tools, including design controls, video generation capabilities, and catalog optimization services. The pricing plans for these offerings vary, with specific tiers designed to accommodate businesses based on their advertising spend and unique requirements. For instance, brands utilizing Marpipe's services can expect to see significant improvements in key performance metrics such as click-through rates and ROAS, with a documented increase of up to 53% in performance compared to traditional catalog ads. This pricing structure reinforces Marpipe's commitment to delivering measurable value and fostering long-term partnerships with its clients.Following the USD 8.00 mn in Series A funding received on September 3, 2021, Marpipe, Inc. plans to improve its technology and hire additional employees. The company is also exploring the launch of new products aimed at enhancing customer experience and expanding its reach within the e-commerce sector. Additionally, Marpipe targets expansion into new markets, specifically within North America and Europe, to capitalize on the growing demand for effective advertising solutions in these regions.

## Funding rounds

- Series A, Sep 3, 2021, $8M — Samsung Venture Investment, Commerce Ventures, Laconia Capital Group, TIA Ventures, Ripple Ventures, Stage 2 Capital, ValueStream Ventures
- Seed, Apr 12, 2021, $2M — Tribe Capital
- Seed, Dec 11, 2019, $0.9M — Laconia Capital Group, TIA Ventures, Aperiam Ventures, Adobe

## Investors

- Laconia Capital Group (https://capitalatlas.ai/funds/laconia-capital-group) — Seed, Series A
- TIA Ventures (https://capitalatlas.ai/funds/tia-ventures) — Seed, Series A
- Aperiam Ventures (https://capitalatlas.ai/funds/aperiam-ventures) — Seed
- Adobe — Seed
- Tribe Capital (https://capitalatlas.ai/funds/tribe-capital) — Seed
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series A
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series A
- Ripple Ventures (https://capitalatlas.ai/funds/ripple-ventures) — Series A
- Stage 2 Capital — Series A
- ValueStream Ventures (https://capitalatlas.ai/funds/valuestream-ventures) — Series A