# Maroo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maroo

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.maroo.us
- Total disclosed funding: $3M
- Latest round: Seed (Aug 17, 2021)
- Investors on record: 5

## About

Maroo is a business management platform designed for creatives, providing essential tools for invoicing, payment processing, and contract management to enhance operational efficiency.Founded in 2020 by Alexey Nikityuk, Maroo is headquartered in New York, US. It focuses on empowering creatives by offering tailored business management solutions. The company has completed two deals, with its latest funding round being a Seed round in August 2021, raising USD 3.000 mn from investors including Leonis Investissement, Pioneer Fund, TriplePoint Capital, Unpopular Ventures, and VentureSouq.Maroo offers a comprehensive business management platform tailored specifically for creatives, enabling them to streamline their invoicing, payment processing, and contract management. The core product allows users to create and send professional invoices while providing multiple payment options, including credit card and ACH payments, thereby enhancing cash flow and reducing processing fees. Maroo's integrated platform facilitates project management and communication with clients, allowing small to medium-sized businesses across various sectors, including photography, event planning, and entertainment, to efficiently manage their operations. The platform is designed to serve clients primarily in the United States and Mexico, helping over 12,000 businesses to simplify their workflows and financial operations.Maroo generates revenue through a transaction model that includes payment processing fees associated with client transactions and subscription plans for access to its suite of tools. Clients, including photographers and event planners, utilize Maroo to send invoices, accept payments, and manage contracts, resulting in a seamless cash collection process. The platform allows users to control who pays processing fees, which can enhance profitability for businesses. While specific pricing structures are not disclosed, Maroo's offerings are designed to be competitive, helping clients save on transaction costs while benefiting from features like integrated payroll and automated bill pay. This business-to-business model fosters partnerships with various creative professionals, enhancing their financial management capabilities.In August 2021, Maroo raised USD 3.000 mn in a Seed round, which will be utilized to expand their platform and introduce new features aimed at improving user experience. The company aims to launch additional product features by late 2022 and plans to expand its market presence in Canada and Europe by 2023.

## Funding rounds

- Seed, Aug 17, 2021, $3M — TriplePoint Capital, VentureSouq, Pioneer Fund, Unpopular Ventures, Leonis Investissement

## Investors

- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Seed
- VentureSouq (https://capitalatlas.ai/funds/venturesouq) — Seed
- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Unpopular Ventures (https://capitalatlas.ai/funds/unpopular-ventures) — Seed
- Leonis Investissement (https://capitalatlas.ai/funds/leonis-investissement) — Seed