# Marlo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marlo

- Industry: Software
- Headquarters: Boston, US
- Website: www.macro.io
- Total disclosed funding: $4.3M
- Latest round: Seed (Jul 14, 2020)
- Investors on record: 4

## About

Marlo, Inc. specializes in creative collaboration solutions, providing a platform that enhances virtual communication for professionals. It aims to improve remote collaboration, particularly in the creative sectors.Marlo, Inc. operates as a company focused on creative collaboration tools, particularly for the creative industries. The firm is headquartered in Boston, US. In November 2021, Marlo, Inc. was acquired by mmhmm Inc., a portfolio company with various prominent investors. The company has successfully raised a total of USD 4.30 mn through a SEED funding round, with participation from FirstMark Capital, General Catalyst Partners, NextView Ventures, and Underscore VC, among others. The latest investment round brought in USD 4.30 mn, which is the total amount raised to date.Macro operates primarily as a creative collaboration tool designed to enhance virtual communication for professionals in the creative industries. The core product offering is a Zoom client tailored specifically for creatives, enabling seamless integration of multimedia elements into video calls and presentations. This platform aims to address the challenges of remote collaboration by offering features that allow users to share their creative work in a visually appealing and interactive manner. The software is released for use by a diverse clientele, including freelancers, agencies, and corporate teams seeking innovative ways to connect and collaborate remotely. Macro's user base extends to various geographical markets, with a notable presence in North America and Europe, where the demand for advanced virtual communication tools continues to grow.Macro generates revenue primarily through a subscription-based model, allowing users to access its creative collaboration tools on a monthly or annual basis. This structure facilitates direct transactions between Macro and its clients, including individual creatives as well as larger organizations. Clients select from various pricing plans tailored to their specific needs, providing access to a range of features designed to enhance their virtual communication experience. Flagship offerings include enhanced video functionalities and integrations with popular applications, which are essential for their target audience. The company values partnerships with users and integrates feedback to refine its services and maintain a competitive edge in the rapidly evolving market for virtual collaboration tools.The recent acquisition of Marlo, Inc. by mmhmm Inc. in November 2021 is expected to facilitate new product developments and enhancements. Future plans include launching upcoming products designed to further improve creative collaboration capabilities. Marlo aims to expand into additional markets, focusing on broader geographical regions to enhance its user base by 2023. The recent funding will be utilized to support these initiatives, allowing for enhanced product features and market penetration.

## Funding rounds

- Seed, Jul 14, 2020, $4.3M — General Catalyst Partners, FirstMark Capital, NextView Ventures, Underscore VC

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed