# MarktoMarket Valuations

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marktomarket-valuations

- Industry: Software
- Headquarters: Edinburgh, UK
- Website: www.marktomarket.io
- Total disclosed funding: $2.2M
- Latest round: Seed (Jul 8, 2019)
- Investors on record: 4

## About

MarktoMarket Valuations Limited is focused on providing a comprehensive M&A data and analytics platform tailored for advisers, investors, and corporate entities within SME markets.MarktoMarket Valuations Limited, founded in 2016, is headquartered in Edinburgh, UK. The company specializes in M&A data and analytics, offering tools for transaction identification and valuation benchmarking. Founded by Bertie Wilson, Douglas Lawson, and Martin Clarke, the firm raised GBP 1.75 million in Seed funding on July 8, 2019, co-led by 24Haymarket and Techstart Ventures. The Seed round resulted in a valuation of GBP 6.91 million and marks the only deal recorded to date.MarktoMarket's primary offerings comprise a comprehensive M&A data and analytics platform designed to serve advisers, investors, and corporate entities operating within the SME markets. The platform features a robust suite of tools that includes a deals marketplace, industry search functionality, and proprietary company classification systems. These tools allow users to efficiently identify potential counterparty companies for corporate transactions, benchmark valuations using auditable data on M&A and fundraising events, and access detailed profiles of approximately 7 million private UK companies. The platform aims to solve challenges related to data accessibility, intelligence gathering, and relationship building by providing users with actionable insights and hard-to-find information. MarktoMarket's products are utilized primarily in the United Kingdom, but they are also relevant to a broader European market context, facilitating cross-border transactions and investment opportunities.MarktoMarket generates revenue through subscription-based models that provide clients access to its platform and data analytics services. Clients typically include private equity firms, corporate advisers, and venture capital providers seeking in-depth insights into the SME landscape. The transactional structure primarily revolves around annual subscriptions, which grant users tiered access to various features of the platform, including detailed company profiles, financial benchmarking tools, and advanced search capabilities. Subscription plans are designed to cater to different user needs, allowing for scalable access depending on the intensity of usage and the breadth of required data. MarktoMarket's flagship products are integral to the client experience, providing essential data that informs investment decisions and corporate strategies, thereby driving repeat business and long-term relationships with its clientele.MarktoMarket plans to utilize the GBP 1.75 million raised in their most recent Seed funding round to enhance their platform and expand into new markets. This includes developing upcoming features designed to improve user experience and increase accessibility to M&A data. The company is targeting expansion within the broader European market by 2024, aiming to facilitate cross-border transactions and investment opportunities. The recent funding will also support initiatives to enhance their analytics capabilities and promote their services to a wider audience.

## Funding rounds

- Seed, Jul 8, 2019, $2.2M — PXN Group, 24Haymarket, Techstart Ventures, Scottish Enterprise

## Investors

- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Seed
- 24Haymarket (https://capitalatlas.ai/funds/24haymarket) — Seed
- Techstart Ventures (https://capitalatlas.ai/funds/techstart-ventures) — Seed
- Scottish Enterprise (https://capitalatlas.ai/funds/scottish-enterprise) — Seed