# Marketware

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketware

- Industry: Software
- Headquarters: Cottonwood Heights, US
- Website: www.marketware.com
- Total disclosed funding: $5.9M
- Latest round: Series B (Sep 13, 2017)
- Investors on record: 2

## About

Marketware, Inc. enhances healthcare provider efficiency through advanced software solutions for managing patient referrals and physician engagement. Their innovative platform integrates data analytics to optimize operational performance in healthcare settings.Founded in 2014, Marketware, Inc. is based in Cottonwood Heights, US. The company specializes in managing patient referrals and physician connections for healthcare providers. In January 2021, Marketware was acquired by Medsphere Systems Corporation from EPIC Ventures and Album VC, following three successful investment deals totaling USD 4.50 mn, led by EPIC Ventures during its Series B funding round.Marketware's core offering, the Physician Strategy Suite, is designed to enhance the efficiency and effectiveness of healthcare providers in managing patient referrals and network connections. The suite includes a robust Physician Relationship Management (PRM) platform that enables healthcare organizations to gain deeper insights into referral patterns, optimizing their outreach and engagement with physicians. By integrating data analytics, the platform allows users to drill down into detailed referral information, helping organizations understand where physicians are directing their patients, thereby improving patient management strategies. Targeted primarily at healthcare providers and administrators, Marketware serves a diverse client base, including hospitals and medical practices, across various regions in the United States. The company's focus on integrating physician engagement with actionable data positions it as a valuable resource for healthcare providers aiming to enhance patient flow and communication within their networks.Marketware operates primarily on a subscription-based revenue model, where clients pay for access to its Physician Strategy Suite and associated services. These subscriptions typically involve a multi-tier pricing structure, allowing healthcare organizations to select packages based on their specific needs and the scale of their operations. The transactions often occur directly between Marketware and its clients, ensuring that healthcare providers receive tailored support and access to the platform's full capabilities. By leveraging its flagship PRM platform, Marketware facilitates ongoing partnerships with healthcare organizations, focused on optimizing referral management and enhancing overall operational efficiency. These recurring revenue streams contribute to the company’s financial stability and growth, as its services become integral to the client’s healthcare strategies.Following the acquisition in January 2021, Marketware plans to leverage new resources to enhance its product offerings and expand its market presence. The company is actively designing new features for its Physician Strategy Suite, aimed at improving user experience and expanding functionality. Additionally, Marketware is targeting growth into new geographic regions, including the Southeastern and Northwestern United States, with an expansion timeline set for early 2023. The recent Series B funding of USD 4.50 mn will support these initiatives, enabling the firm to invest in product development and market outreach strategies.

## Funding rounds

- Series B, Sep 13, 2017, $4.5M — EPIC Ventures, Album VC
- Seed, Jan 6, 2015, $1.4M — EPIC Ventures, Album VC

## Investors

- EPIC Ventures (https://capitalatlas.ai/funds/epic-ventures) — Seed, Series B
- Album VC (https://capitalatlas.ai/funds/album-vc) — Seed, Series B