# Marketocracy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketocracy

- Industry: Internet
- Headquarters: Los Altos, US
- Website: marketocracy.com/
- Total disclosed funding: $4M
- Latest round: Series E (Jan 28, 2006)
- Investors on record: 2

## About

Marketocracy is a U.S.-based internet company that provides innovative technology solutions to enhance operational efficiency across various sectors, specializing in data analytics and workflow automation.Marketocracy, founded in 2000 in Los Altos, California, is an internet-based firm that focuses on providing data-driven solutions for businesses. The company has engaged in 6 deals, with the most recent being a Series E funding round amounting to USD 2.00 mn raised on January 28, 2006, from US Venture Partners and another undisclosed investor. The firm has a current valuation of USD 12.45 mn.Marketocracy specializes in innovative technology solutions designed to enhance operational efficiency for businesses across various sectors. Its core product offerings include advanced software applications that streamline workflow automation, data analytics tools that provide critical insights, and customer relationship management systems that foster improved client interactions. These products are tailored to optimize supply chain logistics, enhance customer engagement, and drive data-driven decision making. The company serves a diverse clientele, including small to medium-sized enterprises (SMEs) and large corporations, with a significant presence in North America, Europe, and Asia-Pacific. The products have evolved through regular updates, ensuring they meet the changing needs of users while maintaining a strong focus on usability and integration capabilities.Marketocracy generates revenue through a structured business model that encompasses both subscription-based services and direct partnerships with clients. Clients typically engage through a tiered subscription model, allowing them to select service packages based on specific requirements and operational scale. Flagship products feature varying pricing plans that cater to different user tiers, ensuring accessibility for a wide range of organizations. Additionally, the company establishes partnerships with wholesalers and industry distributors to broaden market reach, enhancing product availability. This structure supports a steady revenue flow from diverse customer segments, reinforcing the firm's financial stability and growth potential.Marketocracy is focused on future growth through the development of new products designed to enhance its service offerings. The recent USD 2.00 mn raised during the Series E financing round will support these initiatives. The company is also planning to expand into new markets, targeting regions in Europe and Asia-Pacific by 2008. This strategic expansion aims to leverage the growing demand for data-driven solutions in these geographical areas.

## Funding rounds

- Series E, Jan 28, 2006, $2M — US Venture Partners
- Series D, May 28, 2004, $2M — US Venture Partners, Formative Ventures

## Investors

- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series D, Series E
- Formative Ventures (https://capitalatlas.ai/funds/formative-ventures) — Series D