# MarketLive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketlive

- Industry: Software
- Headquarters: Petaluma, US
- Website: www.marketlive.com
- Total disclosed funding: $53M
- Latest round: Series F (Sep 20, 2010)
- Investors on record: 7

## About

MarketLive, Inc. provides a robust B2B eCommerce platform designed to enhance purchasing experiences for businesses. Its modular features simplify order management and logistics, catering to complex commerce needs across various industries.Founded in 1995, MarketLive, Inc. is headquartered in Petaluma, California, US. The company specializes in B2B eCommerce solutions, focusing on order management and inventory visibility. In November 2015, Vista Equity Partners acquired the company for USD 105 mn, which was finalized in December 2015. Joshua Blevins serves as the CEO.MarketLive, Inc. operates a comprehensive B2B eCommerce platform designed to enhance the buying experiences of manufacturers, wholesalers, and distributors. The platform offers modular solutions that simplify various aspects of B2B commerce, including order management, inventory visibility, and complex pricing models. Businesses can manage large orders, meet Electronic Data Interchange (EDI) requirements, and customize account hierarchies with ease. The platform features a no-code, user-friendly interface that leverages real-time data and AI-driven insights, empowering users to streamline operations and enhance customer engagement. MarketLive serves clients across multiple geographical markets, including North America, Europe, and Asia, and focuses on industries that require robust eCommerce solutions tailored to complex order management needs.MarketLive, Inc. generates revenue through a subscription-based model that allows clients to access its platform and services. Clients can choose from various pre-configured packages that include foundational features and optional add-ons. This flexible pricing structure accommodates different budgets and B2B commerce goals, enabling businesses to optimize their eCommerce operations while benefiting from comprehensive integration capabilities with existing systems such as ERP and WMS.The company plans to leverage the recent acquisition by Vista Equity Partners to enhance its product offerings, although specific upcoming products have not been detailed. MarketLive seeks to expand into new markets, targeting regions in Asia and Europe by the end of 2023. The funding from the acquisition will facilitate this expansion and support product development initiatives to better serve its B2B clientele.

## Funding rounds

- Series F, Sep 20, 2010, $5M — Hong Shan, JAFCO Group, Sigma Partners
- Series E, Apr 29, 2008, $21M — Globespan Capital Partners, Hong Shan, Northgate Capital, Icon Ventures, Jackson Square Ventures
- Series D, Jul 20, 2006, $10M — Globespan Capital Partners, Hong Shan, Sigma Partners
- Series C, Jun 22, 2005, $10M — Hong Shan, Sigma Partners
- Series B, Mar 17, 2004, $4M — Hong Shan
- Series B, Dec 4, 2003, $3.8M — Hong Shan

## Investors

- Hong Shan — Series B, Series C, Series D, Series E, Series F
- Sigma Partners — Series C, Series D, Series F
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series D, Series E
- Northgate Capital (https://capitalatlas.ai/funds/northgate-capital) — Series E
- Icon Ventures (https://capitalatlas.ai/funds/icon-ventures) — Series E
- Jackson Square Ventures (https://capitalatlas.ai/funds/jackson-square-ventures) — Series E
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series F