# Marketing Evolution

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketing-evolution

- Industry: Software
- Headquarters: New York, US
- Website: www.marketingevolution.com
- Total disclosed funding: $65M
- Latest round: Series A (Nov 5, 2025)
- Investors on record: 3

## About

Marketing Evolution, Inc. specializes in utilizing artificial intelligence to enhance marketing performance by integrating diverse data sources for actionable insights and strategic decision-making.Founded in 2000 in New York, US, Marketing Evolution, Inc. provides an AI-driven platform that analyzes marketing data for improved decision-making. Founded in 2000 in New York, US, Marketing Evolution, Inc. provides an AI-driven platform that analyzes marketing data for improved decision-making. The firm has completed 5 deals, with its most recent funding round occurring on December 9, 2025. In this round, the company secured an undisclosed amount led by Insight Partners. The CEO and founder of the company is Rex Briggs.Marketing Evolution offers an AI operating system designed specifically for marketing, integrating various data sources to provide a comprehensive view of marketing performance and consumer behavior. Their flagship products, the Mevo Data Platform and the Mevo Decision Engine, leverage audience data, media exposure, and proprietary signals to create an adaptive marketing strategy that responds in real time. This multi-agent AI architecture allows marketers to connect strategy, creative, media, and measurement seamlessly, helping businesses optimize campaigns and improve decision-making. Marketing Evolution serves clients across multiple industries, including consumer goods, technology, and retail, focusing on markets in North America and Europe.Marketing Evolution operates primarily on a subscription model, where clients engage in annual contracts to access the Mevo Data Platform and the Mevo Decision Engine for comprehensive marketing analysis. The pricing is structured to accommodate businesses of various sizes, enabling both large enterprises and smaller companies to utilize their technology effectively. Additionally, the revenue model includes consulting services, providing clients with strategic insights to enhance their marketing efforts, supporting ongoing relationships with clients as they refine their approaches.Following the funding round on December 9, 2025, Marketing Evolution plans to utilize the funding to speed up development of its AI-ready marketing data platform and grow its sales and product teams to bring that unified data infrastructure to more enterprise customers.

## Funding rounds

- Series A, Nov 5, 2025, $14M — Insight Partners
- Series B, Mar 19, 2019, $26M — Insight Partners, Zetta Venture Partners, Energy Impact Partners
- Series B, Jan 23, 2018, $21M — Insight Partners, Zetta Venture Partners
- Series A, Jan 24, 2017, $4M — Zetta Venture Partners

## Investors

- Zetta Venture Partners (https://capitalatlas.ai/funds/zetta-venture-partners) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B, Series A
- Energy Impact Partners (https://capitalatlas.ai/funds/energy-impact-partners) — Series B