# MarketForce Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketforce-technologies

- Industry: Software
- Headquarters: Nairobi, Kenya
- Website: www.marketforce360.com
- Total disclosed funding: $41M
- Latest round: Series A (Feb 22, 2022)
- Investors on record: 15

## About

MarketForce Technologies Ltd. specializes in delivering innovative marketing solutions that enhance businesses' market presence and optimize customer engagement through advanced analytics and targeted strategies.Founded in 2018, MarketForce Technologies Ltd. is based in Nairobi, Kenya. The company focuses on marketing solutions and has completed 9 deals to date. The latest funding round was a Series A in February 2022, raising USD 40.00 mn, led by V8 Ventures with participation from multiple investors. The company was co-founded by Mesongo Sibuti and Tesh Mbaabu, while Frank Van Bree serves as CEO.MarketForce360 specializes in providing comprehensive marketing solutions tailored to businesses looking to enhance their market presence and customer engagement. Their core offerings include advanced marketing analytics, targeted advertising campaigns, and customer relationship management tools designed to optimize client interactions and drive sales growth. The company serves a diverse client base across North America and Europe, leveraging data and innovative strategies to help clients effectively reach their target audiences.MarketForce360 generates revenue through a structured model combining subscription-based services and project-specific partnerships. Clients engage in annual contracts for tailored marketing solutions, with additional fees for premium features or custom campaigns. This multifaceted revenue model enables the company to cater to a range of businesses, from small startups to established enterprises.In February 2022, MarketForce Technologies Ltd. raised USD 40.00 mn in Series A funding to accelerate its merchant inventory financing through a Buy Now Pay Later (BNPL) offering and expand its digital financial and banking services. The company plans to deepen its reach in existing markets and intends to increase its team by the end of the year.

## Funding rounds

- Series A, Feb 22, 2022, $40M — Greenhouse Capital Partners, SOSV, V8 Ventures, VU Venture Partners, TEN13, Uncovered Fund, Remapped Ventures, Reflect Ventures, Vastly Valuable Ventures, Century Oak Ventures
- Seed, Nov 24, 2021, $0.1M — SOSV
- Seed, Sep 8, 2021 — SOSV
- Series A, Aug 20, 2021 — Reflect Ventures
- Seed, Aug 31, 2020 — Ventures Platform
- Seed, May 26, 2020, $0.3M — EchoVC Partners, ViKtoria Business Angels Network, GrowthAfrica, P1 Ventures

## Investors

- EchoVC Partners (https://capitalatlas.ai/funds/echovc-partners) — Seed
- ViKtoria Business Angels Network (https://capitalatlas.ai/funds/viktoria-business-angels-network) — Seed
- GrowthAfrica — Seed
- P1 Ventures (https://capitalatlas.ai/funds/p1-ventures) — Seed
- Ventures Platform (https://capitalatlas.ai/funds/ventures-platform) — Seed
- Reflect Ventures (https://capitalatlas.ai/funds/reflect-ventures) — Series A
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed, Series A
- Greenhouse Capital Partners (https://capitalatlas.ai/funds/greenhouse-capital-partners) — Series A
- V8 Ventures (https://capitalatlas.ai/funds/v8-ventures) — Series A
- VU Venture Partners (https://capitalatlas.ai/funds/vu-venture-partners) — Series A
- TEN13 (https://capitalatlas.ai/funds/ten13) — Series A
- Uncovered Fund (https://capitalatlas.ai/funds/uncovered-fund) — Series A
- Remapped Ventures (https://capitalatlas.ai/funds/remapped-ventures) — Series A
- Vastly Valuable Ventures (https://capitalatlas.ai/funds/vastly-valuable-ventures) — Series A
- Century Oak Ventures (https://capitalatlas.ai/funds/century-oak-ventures) — Series A