# MarketDial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketdial

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.marketdial.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Sep 4, 2018)
- Investors on record: 4

## About

MarketDial, Inc. delivers innovative testing solutions for retail and other sectors, enabling businesses to optimize in-store strategies through data-driven insights and statistical testing methodologies.MarketDial, Inc. was founded in 2016 and is headquartered in Salt Lake City, US. The company focuses on providing a platform for statistical testing to understand the impact of various retail strategies. The founders, Johnny Stoddard and Morgan Davis, have backgrounds in technology and entrepreneurship, contributing to the company's development. The company has successfully raised USD 7.5 mn in its Series A funding round, led by Crosslink Capital, with participation from other investors such as Kickstart Capital and Peterson Partners. MarketDial has conducted a total of 5 deals through its progression.MarketDial specializes in providing advanced testing solutions for retail and other industries through its core product offerings, which focus on optimizing in-store initiatives and data-driven decision-making. The platform allows businesses to conduct statistically valid tests to understand the potential impact of various strategies before full-scale implementation. This enables clients to mitigate risks and improve customer engagement by understanding consumer preferences, evaluating promotional strategies, and optimizing layouts and product placements. MarketDial's services cater to a diverse client base that includes large retail chains, convenience stores, grocery establishments, and restaurants, primarily in the United States and select international markets. Their solutions are designed for organizations looking to enhance their operational efficiency and customer satisfaction through data-driven insights.MarketDial generates revenue primarily through a subscription-based model, where clients engage in long-term partnerships to utilize their testing platform. The transactions typically involve retailers subscribing to the service to conduct multiple tests on in-store initiatives, leading to actionable insights that inform decision-making processes. MarketDial’s service offerings include tailored support and consultation, which enhance the value proposition of their platform. The pricing structure is designed to accommodate the varying needs of clients, allowing for customization based on the scale and frequency of testing required. By leveraging their advanced analytics capabilities, MarketDial positions itself as a crucial partner for businesses seeking to optimize their operations and maximize returns on marketing investments.In November 2021, MarketDial, Inc. raised USD 7.5 mn in growth funding to accelerate investments in its technology platform and enhance its data science capabilities. The company aims to expand into new markets, particularly targeting additional regions in the United States and select international locations by 2023. MarketDial plans to leverage the recent funding to further develop its product offerings and improve its strategic support for its expanding customer base.

## Funding rounds

- Series A, Sep 4, 2018, $7.5M — Crosslink Capital, Peterson Partners, Kickstart, Silicon Valley Bank
- Angel, Apr 1, 2016 — Peterson Partners, Kickstart

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Angel, Series A
- Kickstart (https://capitalatlas.ai/funds/kickstart) — Angel, Series A
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series A
- Silicon Valley Bank — Series A