# Marketcetera

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marketcetera

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.marketcetera.com
- Total disclosed funding: $4M
- Latest round: Series A (Apr 8, 2008)
- Investors on record: 1

## About

Marketcetera Inc. provides an open-source algorithmic trading platform that enhances high-frequency trading across global financial markets, enabling efficient trade execution and risk management for institutional clients.Founded in 2006 and headquartered in San Francisco, US, Marketcetera Inc. specializes in algorithmic trading solutions. The company raised USD 4.000 mn in Series A funding from Shasta Ventures in April 2008 to bolster its operational capabilities. The CEO is Gary Hubbard, who has a history of leadership in technology-focused firms. Marketcetera has successfully completed 1 deal to date.Marketcetera specializes in providing an open-source algorithmic trading platform designed for high-frequency trading operations across global financial markets. The platform enables users to write algorithms that listen to market events, execute trades, and manage associated risks efficiently. With a modular architecture, it supports low-latency trading capabilities, making it particularly suitable for distributed teams and systems in various geographical markets, including North America, Europe, and Asia. The company's products have been tested under real-world conditions, processing trillions of dollars in trades for large financial institutions, thus catering to clients such as investment banks, hedge funds, and proprietary trading firms. Marketcetera's innovative solutions focus on streamlining trading processes and enhancing operational efficiency, ultimately addressing the needs of both institutional traders and algorithm developers.Marketcetera generates revenue primarily through its software offerings, which are structured as subscription services. Clients, typically institutional traders and financial organizations, engage with the company's platform by subscribing to tailored service packages that include access to the core trading engine and ongoing support. The firm may also establish partnerships that facilitate the integration of its technology within client infrastructures, further enhancing revenue streams. Specific pricing plans are designed to accommodate varying scales of operations, ensuring that both large institutions and smaller trading entities can access the tools they require. This transactional model emphasizes a B2B approach, where institutional clients leverage Marketcetera's platform to execute and manage their trading strategies effectively.Marketcetera plans to utilize its recent funding of USD 4.000 mn, raised in April 2008, to enhance its product offerings and expand into new geographic markets. The company is focused on developing new products aimed at improving algorithmic trading capabilities and plans to target expansion into Asian markets by the end of 2023, aiming to increase its global footprint in the financial trading technology sector.

## Funding rounds

- Series A, Apr 8, 2008, $4M — Shasta Ventures

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A