# Market Wagon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/market-wagon

- Industry: Agribusiness
- Headquarters: Indianapolis, US
- Website: www.marketwagon.com
- Total disclosed funding: $5M
- Latest round: Seed (May 21, 2021)
- Investors on record: 4

## About

Market Wagon LLC is an innovative online farmers market that connects local food producers directly with consumers, facilitating the delivery of fresh, locally sourced food products to doorsteps across the United States.Founded in 2017 in Indianapolis, US, Market Wagon LLC operates as an online platform that links local food producers with consumers. The company was established by Nick Carter, who serves as both the CEO and founder. Market Wagon has successfully raised a total of USD 2.84 mn in Series A funding, the latest round completed on September 15, 2023, contributing to a current company valuation of USD 6.733 mn. The company has been active in four different deals to date.Market Wagon operates as an online farmers market, enabling local food producers to connect directly with consumers. The platform offers a wide variety of fresh produce, meats, dairy, and specialty items, with features allowing consumers to shop according to their location and receive deliveries within the same week. Additionally, there is a “Beyond Local” category for items sourced from outside the immediate area when local supplies are insufficient.Market Wagon generates revenue through direct-to-consumer transactions, offering both one-time purchases and subscription options for regular deliveries. The revenue model includes partnerships with food producers and artisans who list their offerings on the platform, typically involving a flat fee or commission on sales. Notably, the company promotes a half-off discount for first-time customers up to a specified amount to aid in customer acquisition.In September 2023, Market Wagon raised USD 2.84 mn in Series A funding, part of a larger USD 4.84 mn round, which will be used to enhance its service offerings and expand operations. The company aims to launch new products designed to meet the growing demand for local food alternatives. Market Wagon plans to extend its reach into new urban and suburban markets across the United States by the end of 2024, leveraging its recent funding to support these expansion initiatives.

## Funding rounds

- Seed, May 21, 2021, $5M — Hyde Park Angels, Hyde Park Venture Partners, Impact Engine
- Seed, Jul 10, 2020 — New Stack Ventures

## Investors

- New Stack Ventures (https://capitalatlas.ai/funds/new-stack-ventures) — Seed
- Hyde Park Angels (https://capitalatlas.ai/funds/hyde-park-angels) — Seed
- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Seed
- Impact Engine (https://capitalatlas.ai/funds/impact-engine) — Seed