# Market Insight Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/market-insight

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.marketinsightcorp.com
- Total disclosed funding: $1.3M
- Latest round: Series A (Oct 17, 2005)
- Investors on record: 1

## About

Market Insight Corporation provides data solutions focused on consumer market modeling, leveraging digital insights to enhance decision-making in the automotive sector.Founded in 2003 by Richard Smallwood and Vincent Barabba, Market Insight Corporation is based in Palo Alto, US. The company specializes in consumer market modeling and was established to address the need for real-time consumer insights within the automotive industry. In October 2005, the company raised USD 1.25 mn in Series A funding from Versant Ventures, marking its first funding round.Market Insight Corporation specializes in innovative data development and solutions focused on consumer market modeling, primarily through its flagship platform MyAutoAdvisor. This platform provides real-time insights into consumer preferences, particularly within the automotive sector, by leveraging the reach of the internet to gather data from qualified shopping intenders. The company serves a diverse client base, including automotive manufacturers and dealers, by offering customized solutions like the Vehicle Recommendation Tool, which enhances consumer engagement on auto shopping websites. Their products are designed to address the dynamic nature of consumer sentiment and market forces, with applications across global markets, particularly in North America and China, where understanding local consumer behavior is essential for strategic decision-making. The continuous data gathered enables clients to adapt to the rapidly changing automotive landscape, facilitating improved product development and marketing strategies.Market Insight Corporation generates revenue through a combination of subscription-based services and partnerships with automotive industry stakeholders. Clients, including major automotive manufacturers and dealerships, engage with the company's platforms, often integrating Market Insight's tools into their existing consumer-facing websites to enhance user experience and drive conversions. Transactions typically occur via licensing agreements for the use of the MyAutoAdvisor platform, enabling clients to access real-time data and consumer insights tailored to their specific needs. The company’s offerings include proprietary analytics and modeling services designed to simulate market performance and inform product design decisions. Revenue structures are supported by ongoing partnerships, with clients benefiting from continuous updates and data-driven insights as market conditions evolve.Following the recent Series A financing of USD 1.25 mn in October 2005, Market Insight Corporation plans to utilize these funds to enhance its product offerings and expand its market reach. The company is focusing on developing new tools to improve consumer engagement and is targeting expansion into emerging automotive markets in Asia by 2007. These initiatives are aimed at leveraging the growing consumer base in these regions and adapting to their specific market needs.

## Funding rounds

- Series A, Oct 17, 2005, $1.3M — Versant Ventures

## Investors

- Versant Ventures (https://capitalatlas.ai/funds/versant-ventures) — Series A