# Market Force Information

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/market-force-information

- Industry: Business Support Services
- Headquarters: Louisville, US
- Website: www.marketforce.com
- Total disclosed funding: $52M
- Latest round: Series B (Sep 19, 2011)
- Investors on record: 7

## About

Market Force Information, Inc. is a leading provider of Customer Experience Management solutions, focusing on enhancing operational performance and customer satisfaction through various innovative tools and analytics.Founded in 2005 in Louisville, US, Market Force Information, Inc. specializes in Customer Experience Management, offering insights to improve business performance. The company has engaged in 8 investment deals, with its most recent funding round being a Series B, raising USD 9.00 mn from investors such as Boulder Ventures and Hercules Capital. The company is currently valued at USD 75.33 mn.Market Force specializes in Customer Experience Management (CEM) through a comprehensive suite of solutions designed to enhance employee engagement, operational excellence, and customer experience. Their offerings include employee surveys, mystery shopping, site audits, and customer feedback tools, all aimed at improving performance across multi-unit organizations. The company’s flagship product, KnowledgeForce®, integrates predictive analytics and reporting technology to assist clients in visualizing and utilizing performance data effectively. Market Force serves a diverse clientele that includes industries such as quick-service restaurants, retail, hospitality, and energy, among others. Their solutions are deployed across various geographical markets, including North America, Europe, and sectors that require robust performance measurement frameworks.Market Force generates revenue primarily through a subscription model and service contracts. Clients engage with the company for ongoing services that may include mystery shopping programs, analytics consulting, and employee engagement solutions, creating a steady revenue stream. The pricing structure comprises tiered plans based on the complexity and scale of the services rendered, with specific pricing details tailored to individual client needs and project scopes. These transactions often involve direct partnerships with brands seeking to enhance customer satisfaction and operational efficiency, facilitating a B2B relationship. The company's extensive suite of services enables clients to achieve measurable ROI, thereby fostering long-term partnerships and repeat engagements.Market Force Information, Inc. is focused on expanding its product offerings and market reach. They are designing new solutions aimed at enhancing their analytics capabilities, with anticipated launches in the upcoming year. The company plans to enter new markets, particularly in Europe and Asia, by the end of 2024, leveraging insights gained from recent customer engagements. Funding from the recent Series B round will be utilized to support product development, marketing initiatives, and expansion activities. Additionally, Main Street Capital Corporation has exited its stake in Market Force, though financial terms were not disclosed.

## Funding rounds

- Series B, Sep 19, 2011, $9M — Centennial Ventures, Boulder Ventures, Monitor Clipper Partners, Escalate Capital Partners, Hercules Capital, Vista Ventures, Comerica Bank
- Series B, Mar 6, 2007, $32M — Centennial Ventures, Boulder Ventures, Monitor Clipper Partners, Hercules Capital, Vista Ventures
- Series A, Feb 28, 2006, $11M — Centennial Ventures, Boulder Ventures, Vista Ventures
- Seed, May 1, 2005 — Centennial Ventures

## Investors

- Centennial Ventures (https://capitalatlas.ai/funds/centennial-ventures) — Seed, Series A, Series B
- Boulder Ventures (https://capitalatlas.ai/funds/boulder-ventures) — Series A, Series B
- Vista Ventures (https://capitalatlas.ai/funds/vista-ventures) — Series A, Series B
- Monitor Clipper Partners (https://capitalatlas.ai/funds/monitor-clipper-partners) — Series B
- Hercules Capital (https://capitalatlas.ai/funds/hercules-capital) — Series B
- Escalate Capital Partners (https://capitalatlas.ai/funds/escalate-capital-partners) — Series B
- Comerica Bank — Series B