# Markerly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/markerly

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.markerly.com
- Total disclosed funding: $0.8M
- Latest round: Seed (Jan 14, 2014)
- Investors on record: 2

## About

Markerly is a firm specializing in influencer marketing and social media campaign management, focusing on cultivating authentic connections between brands and audiences through influencer partnerships and user-generated content.Markerly, founded by Justin Kline, Rahf Noor, and Sarah Kline, operates primarily from Mountain View, US. The company has raised a total of USD 0.8 mn through Seed funding, with its most recent funding round occurring on January 14, 2014, attracting investors like 500 Global and New York Angels. The firm has completed 2 significant deals in its history.Markerly specializes in influencer marketing and social media campaign management, offering turn-key strategies that integrate influencer partnerships and user-generated content to achieve optimal brand outcomes. The company focuses on developing authentic connections between brands and audiences, ensuring that influencers within their network genuinely resonate with the products, services, or missions they endorse. Their clientele includes elite brands and agencies seeking to enhance their campaign effectiveness, and they target various geographical markets with robust social media engagement, connecting brands with passionate communities of potential consumers.Markerly’s revenue model is primarily based on B2B partnerships and direct service agreements with brands and marketing agencies. The company charges clients for access to their influencer network, campaign management services, and technology platforms that facilitate analytics and content creation. Transaction structures include fee-based contracts for specific campaigns, ongoing partnership agreements, or subscription models for recurring services, with pricing varying based on the complexity and scale of the campaigns. Their flagship offerings center around influencer engagement and content strategy development, aimed at delivering measurable results for brands while fostering strong, authentic relationships with both influencers and their audiences.Following the Seed funding round in January 2014, Markerly plans to utilize the raised USD 0.8 mn to develop new products aimed at enhancing their influencer marketing platform. The company is actively exploring expansion into new geographic markets, particularly regions with high engagement in social media. Specific targets for expansion have yet to be detailed, but the focus will remain on achieving broader outreach in the influencer marketing domain.

## Funding rounds

- Seed, Jan 14, 2014, $0.8M — 500 Global, New York Angels
- Seed, Oct 31, 2012 — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- New York Angels (https://capitalatlas.ai/funds/new-york-angels) — Seed