# Marin Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marin-software

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.marinsoftware.com
- Total disclosed funding: $80M
- Latest round: Series F (Feb 13, 2012)
- Investors on record: 8

## About

Marin Software specializes in AI-powered marketing solutions that enhance digital advertising campaign management across multiple platforms, providing essential tools for performance analysis and automation.Founded in 2006 in San Francisco, US, Marin Software provides advanced marketing solutions. The company has raised USD 17.32 mn in total funding, with the most recent funding round occurring on March 21, 2013. Christopher Lien and Wister Walcott are the founders, with Christopher Lien currently serving as CEO.Marin Software offers a suite of AI-powered marketing solutions focused on optimizing digital advertising campaigns. Their core products include Marin Connect, which facilitates marketing data analysis, Marin Ascend to automate campaign management, and Managed Services that support marketing teams with expertise during critical times. These services cater to a diverse clientele in North America and Europe, assisting them in navigating complex advertising environments.In 2023, Marin Software generated revenue of USD 17.73 mn, alongside an EBITDA of USD -19.19 mn. Revenue is derived from a combination of subscription models for their software solutions and managed services agreements, catering to both large enterprises and smaller agencies.Marin Software plans to leverage its most recent funding of USD 17.32 mn to enhance its product offerings and expand into new markets. They are developing new features and products aimed at better integrating AI into their services, with specific release dates yet to be announced. Additionally, the company targets to enter emerging markets in Asia by 2025, further solidifying its global presence and addressing growing demands in the digital advertising sector.

## Funding rounds

- Series F, Feb 13, 2012, $30M — Benchmark, Temasek Holdings, DAG Ventures, Crosslink Capital, Sapphire Ventures, Triangle Peak Partners
- Series E, Mar 29, 2011, $16M — Benchmark, Focus Ventures, DAG Ventures, Crosslink Capital, Triangle Peak Partners
- Series D, Jun 3, 2010, $11M — Benchmark, Focus Ventures, DAG Ventures, Amicus Capital, Triangle Peak Partners
- Series C, Apr 28, 2009, $13M — Benchmark, Focus Ventures, DAG Ventures, Amicus Capital
- Series B, Apr 7, 2008, $7.3M — Benchmark, Amicus Capital
- Series A, Jan 31, 2007, $2.5M — Amicus Capital

## Investors

- Amicus Capital — Series A, Series B, Series C, Series D
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C, Series D, Series E, Series F
- Focus Ventures (https://capitalatlas.ai/funds/focus-ventures) — Series C, Series D, Series E
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series C, Series D, Series E, Series F
- Triangle Peak Partners (https://capitalatlas.ai/funds/triangle-peak-partners) — Series D, Series E, Series F
- Crosslink Capital (https://capitalatlas.ai/funds/crosslink-capital) — Series E, Series F
- Temasek Holdings — Series F
- Sapphire Ventures (https://capitalatlas.ai/funds/sapphire-ventures) — Series F