# Mariana Tek

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mariana-tek

- Industry: Software
- Headquarters: Washington, US
- Website: www.marianatek.com
- Latest round: Seed (May 1, 2016)
- Investors on record: 1

## About

Mariana Tek provides specialized business management software for boutique fitness studios, enhancing operational efficiency and customer engagement through an integrated platform that supports various fitness modalities.Founded in 2015 in Washington, US, Mariana Tek develops software for boutique fitness business management. In November 2019, Transaction Services Group Limited, a portfolio company of Advent International, acquired Mariana Tek, enabling the company to enhance its global market presence.Mariana Tek specializes in boutique fitness business management software designed to enhance customer experiences and operational efficiency for fitness studios. Their core offering includes a comprehensive platform that integrates business management, marketing, and client engagement tools, enabling operators to foster deeper connections with their clients. The platform facilitates seamless sign-ups, automated marketing, and effective team communication, ultimately aiming to create memorable experiences for users. Their clientele consists of various fitness-related businesses, including single locations and franchises across the United States, Canada, and the United Kingdom. Mariana Tek’s solutions are tailored for diverse fitness modalities, including group fitness, indoor cycling, yoga, Pilates, and HIIT, catering to a broad spectrum of end users from casual gym-goers to dedicated fitness enthusiasts.Mariana Tek generates revenue primarily through subscription-based partnerships with fitness studios and gyms that utilize their software solutions. The company operates on a B2B model, where fitness operators pay for access to the platform, structured into different pricing tiers based on the features and scale of services utilized. Standard offerings may include essential management tools, marketing automation, and client relationship management, with clients typically onboarding through a structured setup process led by Mariana Tek's experts. This model allows for consistent cash flow as studios depend on the software for ongoing operational needs. Specific pricing details for their offerings are structured to accommodate various business sizes, allowing flexibility in financial commitments while ensuring comprehensive support and functionality for all clients.Following the acquisition in November 2019, Mariana Tek aims to leverage its new partnership to expand into global markets, enhancing its infrastructure and capabilities. The recent acquisition will allow the company to innovate and develop new products tailored for the evolving fitness landscape, although specific product launches have not been disclosed. The integration with Transaction Services Group Limited is expected to fuel growth and facilitate entry into new geographic regions. The company's strategy focuses on enhancing its service offerings and expanding its client base across various international markets.

## Funding rounds

- Seed, May 1, 2016 — Anzu Partners

## Investors

- Anzu Partners (https://capitalatlas.ai/funds/anzu-partners) — Seed