# Marfeel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/marfeel

- Industry: Software
- Headquarters: Barcelona, Spain
- Website: www.marfeel.com
- Total disclosed funding: $5.6M
- Latest round: Series B (Oct 13, 2015)
- Investors on record: 4

## About

Marfeel specializes in enhancing digital content performance for publishers through a comprehensive suite of data-driven solutions, improving audience engagement, and optimizing revenue strategies.Founded in 2011 by Xavi Beumala in Barcelona, Spain, Marfeel operates a platform that empowers publishers by optimizing their content strategies. The firm has raised a total of USD 3.5 mn in funding, with the latest funding round being Series B in October 2015, co-led by Nauta Capital, Elaia Partners, and Bertelsmann Digital Media Investments. Marfeel has completed four deals since its inception.Marfeel offers a comprehensive suite of solutions tailored to meet the diverse needs of publishers. Central to its offerings is a platform that transforms data into actionable insights aimed at enhancing content performance, audience growth, and revenue generation. The company's core products address critical areas such as content strategy optimization through real-time and historical data analysis, subscription growth via personalized experiences, and effective SEO management to improve reader accessibility. Additionally, Marfeel provides tools for advertising effectiveness evaluation, AI-powered social media distribution, and customizable reporting dashboards for data-driven decision-making. This suite of solutions is designed for a wide range of publishers across various geographical markets, including Europe, North America, and parts of Asia.In the most recent year, 2023, Marfeel generated a revenue of USD 8,928,037.90, with an EBITDA of USD 567,044.70. The company primarily generates revenue through a subscription-based model, allowing publishers to access its suite of solutions on a recurring basis. The transaction structure encompasses partnerships with publishers, granting them access to tools for optimizing engagement, monetization, and content strategies. Clients benefit from personalized experiences that not only aim to grow their subscriber base but also enhance their overall revenue through targeted advertising and content recommendations.Marfeel is currently focused on developing new products aimed at enhancing its platform's capabilities, with plans to launch these innovations in the upcoming year. The company is also strategizing to expand into new markets, particularly targeting regions in Asia and North America for growth by 2024. The recent Series B funding of USD 3.5 mn will be utilized to support these initiatives, facilitating the development of new technologies and the expansion of Marfeel's operational footprint.

## Funding rounds

- Series B, Oct 13, 2015, $3.5M — Elaia Partners, Nauta Capital, Bertelsmann Digital Media Investments
- Series A, Apr 25, 2013, $2.1M — Elaia Partners, Nauta Capital, Bertelsmann Digital Media Investments, Wayra

## Investors

- Elaia Partners (https://capitalatlas.ai/funds/elaia-partners) — Series A, Series B
- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Series A, Series B
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A, Series B
- Wayra (https://capitalatlas.ai/funds/wayra) — Series A