# MapMyFitness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mapmyfitness

- Industry: Software
- Headquarters: Austin, US
- Website: www.mapmyfitness.com/
- Total disclosed funding: $19M
- Latest round: Series C (Jun 19, 2013)
- Investors on record: 4

## About

Established in 2007 by Kevin Callahan and Robin Thurston, and based in Texas, US, Under Armour, Inc., trading under the name MapMyFitness, operates as a fitness company that provides digital fitness tracking tools. In August 2024, Outside Interactive, Inc. acquired MapMyFitness from Austin Ventures, Activate Venture Partners, Competitor Group, The Finish Line, Inc., and Square 1 Bank.

The firm develops apps like MapMyRun, MapMyRide, and MapMyWalk and provides interactive tools for tracking workouts, setting personalized training plans, and staying connected with the fitness community. The platform integrates with over 400 devices and offers a range of features, including fitness tracking, workout databases, nutritional data, and route mapping. MapMyFitness provides premium subscription products, integrated marketing solutions, and a SaaS platform for partners seeking advanced fitness tracking technology. Moreover, the company also offers a range of athletic apparel and footwear for men, women, and children.

The company intends to use the August 2024 funds to support the growth of the platform and mapping capabilities of the organization through the integration of connected fitness technology.

## Funding rounds

- Series C, Jun 19, 2013, $5M — Activate Venture Partners
- Series B, Jun 5, 2012, $9M — Austin Ventures, Activate Venture Partners, Competitor Group, The Finish Line, Inc.
- Series A, Aug 31, 2010, $5M — Austin Ventures

## Investors

- Austin Ventures (https://capitalatlas.ai/funds/austin-ventures) — Series A, Series B
- Activate Venture Partners (https://capitalatlas.ai/funds/activate-venture-partners) — Series B, Series C
- Competitor Group — Series B
- The Finish Line, Inc. — Series B