# MangoBaaz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mangobaaz

- Industry: Media
- Headquarters: Pakistan
- Website: www.mangobaaz.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Dec 14, 2016)
- Investors on record: 1

## About

MangoBaaz is a digital media platform in Pakistan dedicated to providing engaging news and lifestyle content, specifically tailored for the youth, utilizing modern digital channels and social media to reach its audience.Founded in 2015, MangoBaaz operates as a digital media and content platform that focuses on the Pakistani audience. The company was established by Ali Gul, who has a background in digital content creation and media. In December 2016, MangoBaaz raised USD 0.120 mn in Seed funding led by Fatima Ventures, marking a significant investment in its growth.MangoBaaz primarily functions as a digital media and content platform that focuses on delivering engaging news, entertainment, and lifestyle content tailored specifically for the Pakistani audience. Their offerings include a variety of articles, videos, and social media content that cover diverse topics such as fashion, food, technology, and cultural commentary. The platform aims to address the demand for relatable and contemporary narratives that resonate with the youth demographic in Pakistan and beyond. By leveraging social media and digital channels, MangoBaaz reaches a broad client base, including young adults and professionals who are looking for fresh perspectives on everyday issues and trends. The platform's content is accessible online, catering not only to users in Pakistan but also to the Pakistani diaspora across North America, Europe, and the Middle East.MangoBaaz generates revenue primarily through digital advertising, sponsored content, and partnerships with brands looking to reach its engaged audience. The business model typically involves collaborating with various brands to create tailored marketing campaigns that align with the interests of their audience, often resulting in mutually beneficial outcomes. When a brand partners with MangoBaaz, they negotiate a campaign that includes articles, videos, and social media promotions highlighting their products or services. The transaction structure predominantly revolves around B2C relationships, where brands pay for marketing services based on the engagement and reach potential of the content created. Specific pricing plans and revenue figures associated with individual campaigns are proprietary to the company, reflecting the bespoke nature of their offerings and partnerships.MangoBaaz aims to utilize its recent funding of USD 0.120 mn raised in December 2016 to enhance its content offerings and expand into new markets. The company is developing additional digital products tailored to the evolving interests of its audience, with plans to launch these initiatives by the end of 2017. Furthermore, MangoBaaz is targeting expansion into the Middle Eastern markets, aiming for a broader reach among the diaspora and other interested audiences by 2018. This strategic approach is designed to increase brand visibility and audience engagement while solidifying its position in the digital media landscape.

## Funding rounds

- Seed, Dec 14, 2016, $0.1M — Fatima Ventures

## Investors

- Fatima Ventures (https://capitalatlas.ai/funds/fatima-ventures) — Seed