# Man Crates

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/man-crates

- Industry: Internet
- Headquarters: Redwood City, US
- Website: www.mancrates.com
- Total disclosed funding: $3.1M
- Latest round: Seed (Mar 3, 2015)
- Investors on record: 5

## About

Man Crates offers distinctive gifting solutions designed specifically for men, featuring curated themed crates packed with unique items that cater to various interests such as cooking, sports, and outdoor activities.Founded in 2012 and headquartered in Redwood City, US, Man Crates specializes in unique gift solutions. The company has raised USD 3.1 mn in Seed funding on March 3, 2015, backed by investors such as Corazon Capital and OVO Fund. The founding team includes Aaron Goh, Ben Howard, Chad Harder, among others, with Andrew Montague serving as CEO.Man Crates specializes in providing unique gift solutions tailored primarily for men, focusing on a variety of interests such as cooking, outdoor activities, and sports. Their core product offerings include themed gift crates that feature items like gourmet food, personalized accessories, and outdoor gear, designed to enhance gifting experiences for occasions such as birthdays, holidays, and milestones. The company's primary customer segments include individual consumers looking for gifts for husbands, fathers, and friends, as well as corporate clients seeking personalized gifts for employees or partners. Man Crates products are marketed and sold across the United States, tapping into the growing e-commerce landscape to reach a broader audience. Their offerings are characterized by an emphasis on personalization and experience, aiming to meet the diverse needs of their clientele.Man Crates generates revenue through direct-to-consumer sales of its curated gift crates, which are available for purchase via their online platform. The company employs a straightforward transaction structure where customers select and purchase gift crates, often at a fixed price that reflects the contents and customization options available. Products such as the Personalized Whiskey Crate and the Exotic Meats Crate serve as flagship offerings that contribute significantly to sales. The pricing strategy appears to align with different budget tiers, allowing consumers to choose from a range of products, which influences transaction volumes throughout peak gifting seasons. Man Crates’ commitment to quality and unique gifting experiences positions it within the competitive landscape of e-commerce gifting solutions.Man Crates is focused on expanding its product line with new themed gift crates that cater to emerging interests and trends, with new offerings expected to launch by mid-2023. The company aims to penetrate additional geographic markets, specifically targeting Canada and the UK by the end of 2024. The recent Seed funding of USD 3.1 mn will be allocated towards product development and market expansion initiatives, supporting these growth strategies.

## Funding rounds

- Seed, Mar 3, 2015, $3.1M — Sovereign Capital Partners, Tekton Ventures, Rothenberg Ventures, Corazon Capital, OVO Fund

## Investors

- Sovereign Capital Partners — Seed
- Tekton Ventures (https://capitalatlas.ai/funds/tekton-ventures) — Seed
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed
- Corazon Capital (https://capitalatlas.ai/funds/corazon-capital) — Seed
- OVO Fund (https://capitalatlas.ai/funds/ovo-fund) — Seed