# Mammaly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mammaly

- Industry: Consumer Products
- Headquarters: Berlin, Germany
- Website: www.mammaly.de
- Total disclosed funding: $19M
- Latest round: Series A (Aug 4, 2023)
- Investors on record: 3

## About

Mammaly, based in Germany, is dedicated to enhancing canine health with premium dog supplements. Their innovative solutions address various health needs, fostering improved well-being for pets through scientifically formulated products.Founded in 2020 and headquartered in Berlin, Germany, Mammaly, operating under Peturo GmbH, specializes in health-focused dog supplements. The company has completed 2 deals, with its most recent being a Series A funding round completed on August 4, 2023, where it raised EUR 14 million led by Five Seasons Ventures and supported by IRIS Ventures. Alexander Thelen and Stanislav Nazarenus are the founders, with Stanislav Nazarenus currently serving as CEO. The total amount raised to date is EUR 14 million, valuing the company at EUR 97.08 million post-money.Mammaly specializes in premium dog supplements aimed at enhancing canine health. Their offerings include targeted supplements for joint support, digestion, allergies, relaxation, dental care, and skin health. Developed in collaboration with veterinarians and nutritionists, these products utilize a unique production process to maintain essential nutrients and flavors. Tailored for dog owners seeking natural health solutions, Mammaly's products are marketed primarily in Germany, Austria, and Switzerland, and are available through a subscription model for customer convenience.Mammaly generates revenue through a subscription model, allowing customers to receive monthly deliveries of chosen dog supplements. This approach ensures consistent revenue while enhancing customer loyalty. The company provides an introductory starter package, which includes a free product and discounts, encouraging new customers to explore their offerings. Pricing strategies for individual products target consumers looking for effective health solutions for their pets, bolstered by positive customer feedback on their flagship products.In August 2023, Mammaly raised EUR 14 million in Series A funding, led by Five Seasons Ventures and joined by IRIS Ventures. This funding will be allocated to enhance brand and community development, create additional products, strengthen direct-to-consumer (DTC) sales, and broaden their market presence globally. The company aims to introduce new products and expand its geographic reach, with plans to tap into emerging markets over the coming years.

## Funding rounds

- Series A, Aug 4, 2023, $15M — Five Seasons Ventures, IRIS Ventures
- Series A, Dec 16, 2021, $3.4M — Food Technologies, Five Seasons Ventures

## Investors

- Food Technologies — Series A
- Five Seasons Ventures (https://capitalatlas.ai/funds/five-seasons-ventures) — Series A
- IRIS Ventures (https://capitalatlas.ai/funds/iris-ventures) — Series A