# Mamapedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mamapedia

- Industry: Business Support Services
- Headquarters: San Francisco, US
- Website: www.mamapedia.com
- Total disclosed funding: $4.6M
- Latest round: Series A (Dec 1, 2005)
- Investors on record: 2

## About

Mamapedia is an online community platform tailored for mothers, facilitating connections, insights, and support among over 3.5 million users. It serves as a resource for parenting advice and community engagement.Founded in 2004, Mamapedia operates as an online community platform specifically for mothers, where they can connect and share experiences. The company's headquarters is located in San Francisco, US. In September 2014, Mamapedia was acquired by GET IT Mobile, Inc. for an undisclosed amount. The company has participated in 2 deals, with its latest funding round being a Series A, raising USD 4.60 mn from investors including Shasta Ventures and Tugboat Ventures.Mamapedia™ operates as an online community platform designed specifically for mothers, enabling over 3.5 million users to connect, share insights, and seek support. The core offering is a digital forum where users post questions and engage in discussions across various categories, such as Family & Parenting, Education & Academics, and Food & Eating. The platform addresses challenges faced by mothers, ranging from parenting dilemmas to health inquiries, facilitating a space for shared wisdom and experience. Mamapedia™ also provides access to resources like home maintenance services, meal kits, and educational tools catering to the diverse needs of its user base. The company's services primarily target users in the United States, focusing on urban and suburban markets where internet access is prevalent.Mamapedia™ generates revenue through various transaction structures, including partnerships and service offerings tailored to its community of mothers. The platform engages in affiliate marketing and sponsored content, allowing brands to connect with its audience while providing valuable resources to users. The site may feature premium services such as personalized educational tools or subscription-based meal kits that offer convenience and value to its members. Additionally, Mamapedia™ facilitates direct transactions for specialized services like home cleaning or tutoring, enhancing the overall user experience. Although specific pricing details for services are not disclosed, the variety of offerings suggests a multi-faceted revenue model aimed at addressing the comprehensive needs of its target demographic.Mamapedia plans to leverage the recent funding from its Series A round to enhance its platform and expand its offerings. The company aims to develop new products tailored to its user base and is exploring opportunities to enter additional geographical markets. While specific new product launches and timelines are not detailed, the company is positioned to utilize the funding to support these growth initiatives. Following its acquisition by GET IT Mobile, Inc., Mamapedia's focus remains on enriching its community offerings and broadening its outreach.

## Funding rounds

- Series A, Dec 1, 2005, $4.6M — Shasta Ventures, Tugboat Ventures

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A
- Tugboat Ventures (https://capitalatlas.ai/funds/tugboat-ventures) — Series A