# Malomo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/malomo

- Industry: Software
- Headquarters: Indianapolis, US
- Website: www.gomalomo.com
- Total disclosed funding: $8.3M
- Latest round: Seed (Apr 7, 2021)
- Investors on record: 8

## About

Malomo, Inc. is an innovative company that enhances the post-purchase experience for ecommerce businesses through branded order tracking and analytics solutions, fostering customer engagement and loyalty. Founded in 2018 in Indianapolis, US, Malomo, Inc. specializes in order tracking solutions for ecommerce. In January 2026, Redo Tech Inc., a portfolio company of Aglaé Ventures, Tandem, Cervin Ventures, Kickstart, Pelion Venture Partners, and EPIC Ventures, acquired Malomo, Inc. from High Alpha, Hyde Park Venture Partners, Base10 Partners, Harlem Capital Partners, IrishAngels, TripleMap Ventures, CX Collective, and The Vaan Group.  The company is co-founded by Anthony Smith and Yaw Aning, with Yaw Aning serving as CEO. Malomo specializes in providing branded order tracking and analytics solutions aimed at enhancing the post-purchase experience for ecommerce businesses. Their core offerings include customizable tracking pages and transactional notifications delivered via email and SMS, designed to proactively keep customers informed about their orders. By integrating with platforms like Shopify, Malomo allows businesses to leverage over 200 data points related to customer orders to tailor the user experience, ultimately driving customer engagement and repeat purchases. The service is geared towards various clients, including retail brands, online marketplaces, and digital product companies across North America and Europe. The platform's focus is on transforming traditional order tracking into a high-growth marketing channel, enhancing the relationship between brands and their customers through improved communication and support.Malomo generates revenue primarily through subscription-based services that cater to ecommerce businesses looking to enhance their customer experience. Clients pay a recurring fee to access Malomo’s suite of tracking and notification tools, enabling them to utilize branded tracking pages and engage customers throughout the delivery process. The structure of transactions typically involves B2B relationships, where brands integrate Malomo's services into their existing ecommerce platforms, thereby facilitating smoother order management and customer communications. The platform not only aims to reduce customer service inquiries but also to boost sales through enhanced customer retention strategies. While specific pricing details for the subscription plans are not disclosed, the service is positioned to deliver a measurable increase in customer lifetime value and repeat revenue for its clients.

## Funding rounds

- Seed, Apr 7, 2021, $5M — Hyde Park Venture Partners, High Alpha, Base10 Partners, Harlem Capital Partners, CX Collective, The Vaan Group
- Seed, Oct 2, 2020, $2.7M — Hyde Park Venture Partners, IrishAngels, High Alpha, Base10 Partners, Harlem Capital Partners, TripleMap Ventures
- Seed, Apr 1, 2019, $0.6M — Hyde Park Venture Partners, High Alpha

## Investors

- Hyde Park Venture Partners (https://capitalatlas.ai/funds/hyde-park-venture-partners) — Seed
- High Alpha (https://capitalatlas.ai/funds/high-alpha) — Seed
- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed
- Base10 Partners (https://capitalatlas.ai/funds/base10-partners) — Seed
- Harlem Capital Partners (https://capitalatlas.ai/funds/harlem-capital-partners) — Seed
- TripleMap Ventures (https://capitalatlas.ai/funds/triplemap-ventures) — Seed
- CX Collective (https://capitalatlas.ai/funds/cx-collective) — Seed
- The Vaan Group — Seed