# MALDEN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/malden

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Latest round: Seed (Aug 18, 2026)
- Investors on record: 1

## About

Based in Seoul, South Korea, OBLIVIEW, doing business as MALDEN, launched the MALDEN brand in May 2021. The company was founded by a team with apparel vendor backgrounds and has built in-house capabilities covering fabric selection, material testing, product development, manufacturing, and distribution. MALDEN focuses on functional activewear for runners and fitness enthusiasts and has expanded beyond Korea through dedicated online stores and distribution partnerships in Hong Kong and Singapore, while pursuing additional expansion in Taiwan and Malaysia. In August 2026, MALDEN raised an undisclosed amount of seed funding from new investor The Ventures.
The company focuses on the design, development, production, and sale of functional athleisure apparel, including running shirts, compression wear, muscle-fit tops, leggings, shorts, sports bras, outerwear, caps, and other fitness accessories. MALDEN serves both male and female consumers through its online channels and emphasizes fabric technology, comfort, performance, and durability for running and gym activities.
The company's revenue is generated by the sale of athletic apparel and related fitness products through its direct-to-consumer e-commerce platform, international online stores, and distribution partnerships. The business operates with a D2C-focused model and reported cumulative revenue exceeding KRW 9 billion since the brand launch.
The company will use the funding to expand its running apparel lineup, diversify into additional running-related product categories, strengthen its influencer seeding and marketing organization, and support further international expansion across Asian and global markets.

## Funding rounds

- Seed, Aug 18, 2026 — The Ventures

## Investors

- The Ventures (https://capitalatlas.ai/funds/the-ventures) — Seed