# MakieWorld

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/makieworld

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.mymakie.com
- Total disclosed funding: $1.5M
- Latest round: Seed (May 22, 2012)
- Investors on record: 2

## About

MakieWorld Ltd. is a London-based company specializing in the creation of customizable toys through an online platform, allowing users to design and order unique 3D-printed dolls and accessories.Founded in 2011 and headquartered in London, UK, MakieWorld Ltd. focuses on producing customizable dolls. In February 2017, the company was acquired by Walt Disney Co. for undisclosed financial terms. The firm has participated in 5 deals, with its most recent funding round being a Seed round in which it raised USD 0.12 mn from Disney Accelerator, totaling USD 0.12 mn raised.MakieWorld Ltd. operates an innovative online platform where customers can design and order unique 3D-printed dolls and accessories, targeting the customized toy market. The service allows users to personalize their dolls, enhancing user engagement and satisfaction with tailored products.The company's revenue model is primarily based on direct sales from 3D-printed dolls and accessories, utilizing various payment methods. Revenue is generated through consumer purchases on a B2C basis, with promotional offerings designed to attract and retain customers, thereby fostering continued engagement with the platform.Following the acquisition by Disney, MakieWorld Ltd. is expected to leverage Disney's resources to expand its product offerings and market reach. Future plans include the development of new customizable toy lines and potential expansion into additional geographic markets by 2020. Funding from the latest round will be utilized to support these initiatives, further enhancing product innovation and marketing efforts.

## Funding rounds

- Seed, May 22, 2012, $1.5M — Heartcore Capital, Lifeline Ventures

## Investors

- Heartcore Capital (https://capitalatlas.ai/funds/heartcore-capital) — Seed
- Lifeline Ventures (https://capitalatlas.ai/funds/lifeline-ventures) — Seed