# Make My Plate

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/make-my-plate

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.makemyplate.co
- Total disclosed funding: $0.8M
- Latest round: Seed (Feb 1, 2014)
- Investors on record: 1

## About

Make My Plate is a nutrition-oriented platform that provides a visual calculator for meals, enabling users to manage dietary choices and enhance their eating habits through personalized recommendations and meal inspirations.Founded in 2011, Make My Plate is based in Tel Aviv-Yafo, Israel. The company focuses on helping individuals make healthier food choices through an innovative nutrition calculator. In February 2014, Make My Plate raised USD 0.8 mn in Seed funding from Green Park & Golf Ventures, which contributed to its operational growth. The founder, Tanisha Zulfiqar, has a background in nutrition and health management, indicating her commitment to promoting better eating practices.Make My Plate offers a visual nutrition calculator designed to assist users in managing their dietary choices effectively. This core product enables individuals to create and customize their meals by visually representing the nutritional components of various foods, allowing for an intuitive understanding of portion sizes and nutritional balance. The platform promotes healthier eating habits by suggesting additions such as avocados, which enhance meals with fiber and flavor. Users can also explore a wide array of meal inspirations, making it suitable for diverse dietary preferences and lifestyles. The service primarily targets health-conscious consumers in North America and Europe, where awareness of nutrition and dietary management is increasingly prevalent.Make My Plate generates revenue through subscription-based models, allowing users to access premium features and personalized feedback from nutrition experts. Clients include individual consumers who seek to improve their eating habits as well as organizations focused on health and wellness, such as gyms and wellness programs. Transactions typically involve monthly or annual subscription fees, providing users with ongoing access to the platform's resources and expert guidance. The company's pricing structure encourages long-term engagement, as customers receive comprehensive meal planning tools and dietary insights as part of their subscription. Notable offerings may include personalized meal plans and specialized nutrition consultations, enhancing the overall value proposition for users.Make My Plate plans to utilize the USD 0.8 mn raised in Seed funding from February 2014 to expand its product offerings and reach new markets. Upcoming product enhancements are being designed to improve user engagement and feature accessibility. Specific geographic expansion is targeted towards health-conscious consumers in additional regions across Europe and North America by the end of 2025, aiming to tap into the growing demand for personalized nutrition solutions.

## Funding rounds

- Seed, Feb 1, 2014, $0.8M — Green Park & Golf Ventures

## Investors

- Green Park & Golf Ventures (https://capitalatlas.ai/funds/green-park-golf-ventures) — Seed