# Maizuo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maizuo

- Industry: Travel & Leisure
- Headquarters: Shenzhen, China
- Website: www.maizuo.com
- Latest round: Series A (Dec 1, 2012)
- Investors on record: 1

## About

Maizuo is an innovative smart cinema internet platform that enhances movie-going experiences through online ticket purchasing, seat selection, and social networking services, catering to cinema enthusiasts across China.Founded in 2004 in Shenzhen, China, Maizuo operates a smart cinema internet platform that streamlines the ticketing process. The company has maintained its core focus on enhancing user experience and has not undergone significant pivots in its business strategy. It is not known to have any subsidiaries or parent companies. Maizuo was founded by individuals, but specific founder details are not available. The company secured a TRADE SALE in June 2014, raising CNY 266 million from Huayi Brothers, which has been instrumental in its financial growth. The total amount raised by the company is CNY 266 million.Maizuo, operated by Shenzhen Huayu Xun Technology Co., Ltd., is a comprehensive smart cinema internet platform offering a suite of services that include movie information, online ticket purchasing, user interaction and social networking, as well as sales of movie-related merchandise. The company’s core product, the Xingchen electronic ticketing system, was self-developed and launched in 2008, introducing a unique and convenient movie ticketing model that has garnered positive feedback from users and partner cinemas alike. Maizuo provides online seat selection and ticketing services for over 3,500 cinemas nationwide, facilitating a user-friendly experience for moviegoers across major markets including Guangzhou, Beijing, Shanghai, Shenzhen, and Wuhan. The platform also features the Maizuo card, designed for employee benefits, customer gifts, and member rewards, usable for movie tickets, cinema snacks, and related goods at participating cinemas throughout the country.Maizuo generates revenue primarily through its ticketing services and partnerships with cinemas, enhancing the overall movie-going experience for consumers. The company operates on a transaction-based model, where customers can purchase tickets directly from the platform, thereby simplifying the ticketing process for end users. The Maizuo card serves as a flagship product, allowing users to redeem it for various offerings on the platform, which include movie tickets and concessions, thereby incentivizing repeat usage. Additionally, the strategic partnership with Tencent since 2008 has expanded Maizuo's reach to millions of QQ users, further solidifying its market presence. The investment from Huayi Brothers in 2014 has also played a crucial role in enhancing the company’s financial strength and positioning it as a leading player in the movie O2O (Online to Offline) service sector.Maizuo plans to utilize the financial investment from the TRADE SALE in June 2014 to support the development of new products and services designed to improve user engagement and streamline operations. The company is also looking to expand its reach into additional markets across China by the end of 2025, aiming to enhance its presence in regions with burgeoning cinema infrastructures. Upcoming product launches are expected to focus on integrating more advanced technology into the ticketing process and improving social interaction features on the platform.

## Funding rounds

- Series A, Dec 1, 2012 — MPC

## Investors

- MPC — Series A