# Maisonette

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maisonette

- Industry: Internet
- Headquarters: Brooklyn, US
- Website: www.maisonette.com
- Total disclosed funding: $48M
- Latest round: Series B (Feb 11, 2021)
- Investors on record: 11

## About

Maisonette LLC, based in the US, operates an online marketplace specializing in curated boutique clothing and decor for children and babies, catering to discerning parents seeking quality and style.Maisonette LLC is an online retailer that specializes in children's clothing and decor. Founded in 2012 in Brooklyn, US, the company has undergone no significant pivots since its inception. Co-founded by Sylvana Durrett, Luisana De Roccia, and Pierre Poignant, Maisonette successfully raised USD 30 mn in Series B funding in February 2021, led by G Squared, with participation from New Enterprise Associates and Thrive Capital. The total amount raised by the firm now stands at USD 30 mn.Maisonette specializes in the retail of boutique clothing and decor for children and babies, providing a curated selection of high-quality apparel and accessories. The company offers products categorized by age, occasion, and brand, ensuring a wide-ranging selection that meets the needs of parents seeking stylish and functional options for their children. Key product offerings include apparel for girls, boys, and babies, as well as toys, home decor, travel accessories, and activewear. Maisonette primarily serves a demographic of parents and caregivers in the United States and select international markets, catering to those who value unique, premium products for their children. This focus on quality and aesthetic appeal reflects a commitment to enhancing both the style and comfort of children's clothing and decor.Maisonette operates on a direct-to-consumer revenue model, generating income through the sale of its products via its online platform. The company engages in one-time purchases where customers can browse and select items for immediate purchase, with options for seasonal promotions and discounts to encourage sales. Examples of transactions include sales of individual clothing items, accessories, and decor pieces, with promotional offers such as sitewide discounts and free shipping enhancing the customer experience. By fostering a seamless shopping experience and providing a diverse array of children’s products, Maisonette positions itself in a competitive retail space dedicated to high-quality children's goods.In February 2021, Maisonette LLC raised USD 30 mn in Series B funding to enhance its technology development and support the hiring of engineers for improved marketplace personalization and merchandising. The company plans to expand its operations internationally, targeting new geographic markets in the upcoming years. Under the leadership of CEO Sylvana Durrett, Maisonette aims to leverage this funding to introduce new products and expand its presence in the global retail landscape.

## Funding rounds

- Series B, Feb 11, 2021, $30M — New Enterprise Associates, Thrive Capital, G Squared
- Series A, May 17, 2018, $15M — New Enterprise Associates, Pritzker Group Venture Capital, Dollar Shave Club, The Honest Company, Inc., Thrive Capital Partners, Casper Sleep Inc., 1800diapers, Inc., Goop Inc.
- Seed, Mar 22, 2017, $2.8M — New Enterprise Associates, Thrive Partners

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed, Series A, Series B
- Thrive Partners — Seed
- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series A
- Dollar Shave Club — Series A
- The Honest Company, Inc. — Series A
- Thrive Capital Partners (https://capitalatlas.ai/funds/thrive-capital-partners) — Series A
- Casper Sleep Inc. — Series A
- 1800diapers, Inc. — Series A
- Goop Inc. — Series A
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series B
- G Squared (https://capitalatlas.ai/funds/g-squared) — Series B