# Mainfactor

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mainfactor

- Industry: Marketing/Advertising
- Headquarters: Philadelphia, US
- Website: www.mainfactor.com
- Latest round: Seed (Sep 21, 2021)
- Investors on record: 1

## About

Founded in 2020 and based in Pennsylvania, US, Mainfactor, Inc. operates as an e-commerce company that buys, builds, and operates direct-to-consumer businesses. The firm was founded by Jamie Ross, Meredith Franzese, and CEO Mike Fiebach, who is also the founder and former CEO of Fame House, an e-commerce and digital marketing company that is now part of Universal Music Group. In September 2021, the firm raised a funding of USD 69 million through a mix of Seed and debt funding from Upper90.

Mainfactor, Inc. enables businesses to grow through creative marketing and collaborations and helps online businesses that they acquire reach their growth. The company evaluates an e-commerce business and evaluates its investment criteria post which Mainfactor acquires the business. The company indulges in reviewing the financial and operating information and after signing the legal documents, the transaction is completed. The company also provides services such as e-commerce development, product design and development, merchandising, and digital marketing and social media.

The September 2021 funding will enable the company to grow e-commerce businesses and to bring new revenue to artists and entertainers. The firm also plans to develop technology that will enable entrepreneurs to receive valuations and exit their e-commerce businesses.

## Funding rounds

- Seed, Sep 21, 2021 — Upper90

## Investors

- Upper90 (https://capitalatlas.ai/funds/upper90) — Seed