# Mailbox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/mailbox

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.orchestra.com
- Total disclosed funding: $6.2M
- Latest round: Series A (Nov 7, 2011)
- Investors on record: 3

## About

Mailbox operates as a children's wear and baby products company, offering a wide selection of apparel and essential items tailored for families with children ages 0-14 and expectant mothers.Mailbox is a company that specializes in children's apparel and baby products. Founded by Ekaterina Goldberg, Guido Colombo, and Rafael Yosua, it is headquartered in Palo Alto, US. The company has undergone three investment rounds, with the latest being a Series A round on March 15, 2013, raising USD 5.720 mn from investors including CRV and SV Angel. The total amount raised by the company amounts to USD 5.720 mn, with a current valuation of USD 18.421 mn.Orchestra specializes in a comprehensive range of children's wear and baby products, catering to ages 0-14 years, as well as expectant mothers. The company offers an extensive selection of clothing, footwear, and essential items for maternity and childcare, including a variety of apparel such as dresses, trousers, and outerwear, alongside crucial baby necessities like car seats, strollers, and nursery furniture. Their product line is designed to meet the needs of parents seeking convenience and quality for their children, addressing various use cases from everyday wear to special occasions. Orchestra’s target market includes families in France and several other European countries, where they provide both in-store and online shopping experiences, thereby enhancing accessibility for their clientele.Orchestra generates revenue primarily through direct-to-consumer sales, focusing on both in-store and online transactions. The company offers a membership program, known as the Orchestra Club, which provides subscribers with exclusive access to discounts and promotions, encouraging customer loyalty. This structure allows the firm to engage with its customer base more effectively, presenting opportunities for upselling and cross-selling its products. Transactions typically involve purchasing items individually or through promotional bundles, enhancing the shopping experience for families preparing for seasonal needs, such as back-to-school supplies or new baby essentials. Orchestra’s offerings include flagship products that align with their brand identity, reinforcing their position in the market without the need for discounts or special pricing, thus sustaining their revenue flow.In March 2013, Orchestra was acquired by Dropbox, a portfolio company of prominent venture capital firms. The company plans to leverage recent funding to design and launch new products aimed at expanding their reach. Specifically, Orchestra is looking to enter new European markets by 2025, enhancing its product lines to better meet the needs of expectant mothers and young families. Recent funding will be utilized to support these initiatives, enabling the company to invest in product development and marketing strategies. The targeted expansion will allow Orchestra to strengthen its presence in the competitive children’s apparel market.

## Funding rounds

- Series A, Nov 7, 2011, $5.7M — CRV, SV Angel
- Seed, Jun 1, 2011, $0.5M — Kapor Capital

## Investors

- Kapor Capital (https://capitalatlas.ai/funds/kapor-capital) — Seed
- CRV (https://capitalatlas.ai/funds/crv) — Series A
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A