# Maiden Marketing India Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maiden-marketing-india-private

- Industry: Marketing/Advertising
- Headquarters: Mumbai, India
- Website: www.pokkt.com
- Total disclosed funding: $6.4M
- Latest round: Series A (Mar 4, 2020)
- Investors on record: 4

## About

Maiden Marketing India Private Limited, operating as POKKT, is a mobile video advertising platform that focuses on rewarded video ads, specifically designed for mobile games and applications to enhance monetization strategies.Established in 2012, Maiden Marketing India Private Limited, headquartered in Mumbai, India, is known for its innovative mobile video advertising solutions. The company was co-founded by Rohit Sharma, who also serves as CEO, alongside Sharad Ingule and Vaibhav Odhekar. In March 2020, POKKT was acquired by AnyMind Group Inc. from investors including JAFCO Asia, Jungle Ventures, Segnel Ventures, and Singtel Innov8 in a strategic move to expand into India and the Middle East. The company has successfully completed 4 deals to date, raising a total of USD 3.710 mn through its Series A funding round led by investors such as JAFCO Asia, Jungle Ventures, Segnel Ventures, and Singtel Innov8, resulting in a current company valuation of USD 15.522 mn.POKKT is a leading mobile video advertising platform specializing in rewarded video ads, primarily catering to mobile games and applications. Their core offerings include a suite of advertising solutions designed to maximize monetization for game developers and app publishers across various platforms such as Android, iOS, and Windows. The POKKT SDK allows developers to integrate rewarded video ads seamlessly, enabling them to monetize non-paying users while enhancing user engagement through interactive end cards and high-quality video ads. By leveraging targeted advertising strategies based on location, device, demographics, and user interests, POKKT connects top brand advertisers with specific audiences, ensuring effective reach and engagement. The company collaborates with over 300 game and app developers to optimize advertising revenues across India, South East Asia, and the MENA region.In the most recent fiscal year of 2023, POKKT reported a revenue of USD 9.49 mn with an EBITDA of USD -0.46 mn. The company generates revenue through its premium programmatic mobile ad exchange, facilitating real-time advertising transactions between brand advertisers and mobile app developers, primarily operating on a B2B basis. Developers integrate POKKT's SDK into their applications, allowing them to earn revenue from rewarded video ads, while brand advertisers target specific user segments to enhance campaign effectiveness.Looking forward, POKKT plans to enhance its product offerings by developing new advertising solutions tailored for emerging markets. They aim to expand their operations into additional geographic regions, specifically targeting Southeast Asia and the Middle East by 2025. The recent funding from the Series A round will be utilized to support these growth initiatives, facilitating market entry and the launch of innovative products that align with AnyMind Group Inc.'s broader strategy to enhance its business lines.

## Funding rounds

- Series A, Mar 4, 2020, $3.7M — Singtel Innov8, Jungle Ventures, JIF Capital, Segnel Ventures
- Seed, Mar 11, 2013, $2.7M — Singtel Innov8, Jungle Ventures, JIF Capital

## Investors

- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Seed, Series A
- Jungle Ventures (https://capitalatlas.ai/funds/jungle-ventures) — Seed, Series A
- JIF Capital (https://capitalatlas.ai/funds/jif-capital) — Seed, Series A
- Segnel Ventures (https://capitalatlas.ai/funds/segnel-ventures) — Series A