# Magnetic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magnetic-b-v

- Industry: IT Infrastructure
- Headquarters: Amsterdam, Netherlands
- Website: www.vamp.io
- Total disclosed funding: $3.4M
- Latest round: Series A (May 8, 2019)
- Investors on record: 5

## About

Based in Amsterdam, Netherlands, and founded in 2013, Magnetic B.V., doing business as Vamp.io, is an AIOps platform for Cloud-Native Release Orchestration that automates and self-heals software releases. The company was founded by Olaf Molenveld (CTO) and Herman Heinen, with Nico Vierhout serving as the current CEO. In May 2021, CircleCI acquired the company.
 
The company platform’s features include canary releasing workflows with smart rollbacks, self-service PaaS-style deployments and releasing, label-based service gateway creation, service routing & API orchestration, feature flagging/toggling, intelligent SLA-based autoscaling, multi-cloud/cluster/scheduler, installer and configuration manager, event & metric system, and role-based access control.

The company generates revenue by pricing its monthly/annually paid platform packages, including startup teams, scale-up teams, and enterprise teams.

The company has plans on growing its open source community and is also working to develop enterprise-grade features that its largest customers need.

## Funding rounds

- Series A, May 8, 2019, $2.8M — Vortex Capital Partners, Merapar, Volta Ventures, MijnDomein
- Seed, May 24, 2016, $0.6M — Volta Ventures, Startupbootcamp
- Seed, Oct 13, 2013, $0M — Startupbootcamp

## Investors

- Startupbootcamp (https://capitalatlas.ai/funds/startupbootcamp) — Seed
- Volta Ventures (https://capitalatlas.ai/funds/volta-ventures) — Seed, Series A
- Vortex Capital Partners (https://capitalatlas.ai/funds/vortex-capital-partners) — Series A
- Merapar — Series A
- MijnDomein — Series A