# Magie Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magie-ltda

- Industry: Financial Services
- Headquarters: Sao Paulo, Brazil
- Website: www.magie.com.br/
- Total disclosed funding: $4M
- Latest round: Seed (Aug 22, 2024)
- Investors on record: 1

## About

Based in Brazil, Magie Ltda., a.k.a. Magie operates as a provider of a digital platform that allows users to make online financial transactions using social media. Based in Sao Paulo, Brazil, and founded in 2024 by CEO and co-founder Luiz Ramalho, Magie Ltda. operates as a financial technology company that offers online financial services like digital payments through WhatsApp. In January 2026, Magie Ltda. raised USD 5 million in seed funding from Lux Capital. The company provides a digital banking platform that works within WhatsApp by using artificial intelligence (AI) models to facilitate transactions, scheduling, and bill payments. The platform eliminates the need for additional apps, providing AI-powered assistance for bill payments and Pix transfers directly through chat. In addition, the platform also understands instructions and data sent via audio, image, or forwarded text messages, as well as answers questions and provides information such as accounts payable and balance. Magie currently generates revenue by enabling WhatsApp-based financial transactions, with future plans to introduce paid premium financial-assistant features and monetizable AI-driven services. The company will use the January 2026 funding to develop its enterprise-grade AI agents that enable large financial institutions to deliver services via conversational WhatsApp interfaces.

## Funding rounds

- Seed, Aug 22, 2024, $4M — Lux Capital

## Investors

- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Seed