# MagicPallet, Societe par Action Simplifiee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magicpallet-societe-par-action-simplifiee

- Industry: Internet
- Headquarters: Montpellier, France
- Website: www.magicpallet.com
- Total disclosed funding: $2.5M
- Latest round: Series A (Nov 16, 2020)
- Investors on record: 4

## About

MagicPallet specializes in optimizing reverse logistics with innovative pallet management solutions, enhancing sustainability and efficiency for businesses across Europe.Founded in 2018 and headquartered in Montpellier, France, MagicPallet focuses on improving pallet management through advanced logistics solutions. The company, led by CEO Pierre-Edouard Robert, raised EUR 675,400 in Series A funding on November 16, 2020, co-led by Demeter Partners and Irdi Capital Investissement, with participation from Amba. With a total of four deals, MagicPallet has shown a steady commitment to growing its impact in the logistics sector.MagicPallet offers a comprehensive suite of services designed to optimize the reverse logistics of pallet management for businesses. The core products include a management tool for packaging data centralization, a pallet relocation service that facilitates the exchange of pallets among users, and a competitive procurement service that provides access to a wide range of pallets at reduced costs. These services aim to enhance operational efficiency, reduce environmental impact, and provide significant economic savings for clients, which include major retailers and logistics providers across various sectors. Customers benefit from features such as 100% traceability of pallet flows and stocks, substantial annual savings on packaging purchases, and minimized CO2 emissions by eliminating unnecessary transport of empty pallets. MagicPallet operates primarily in Europe, serving clients in countries such as France, Germany, and the United Kingdom, where businesses are increasingly focused on sustainable logistics solutions.In 2022, MagicPallet generated a revenue of EUR 1,380,587.40, while reporting an EBITDA of EUR -869,605.60 for the same year. The company generates revenue through its subscription-based model and service fees associated with its pallet relocation and procurement services. Clients typically engage with the company by subscribing to its platform, which allows them to manage their pallet exchanges seamlessly, enhancing their operational sustainability through detailed reporting on savings achieved in terms of transportation costs and emissions reductions.MagicPallet intends to leverage its recent funding of EUR 675,400 to enhance its platform and expand its market reach. The company is working on new features and services aimed at improving client engagement and operational efficiency. Additionally, there are plans to target new markets across Europe, focusing on regions where demand for sustainable logistics solutions is rapidly growing. The funding will support these strategic initiatives, ensuring that MagicPallet remains competitive in the evolving logistics landscape.

## Funding rounds

- Series A, Nov 16, 2020, $0.8M — Amba, Demea Invest, Irdi Capital Investissement
- Seed, Sep 22, 2020, $1.7M — Amba, Demea Invest, Irdi Capital Investissement, Qair Innovation

## Investors

- Amba — Seed, Series A
- Demea Invest (https://capitalatlas.ai/funds/demea-invest) — Seed, Series A
- Irdi Capital Investissement (https://capitalatlas.ai/funds/irdi-capital-investissement) — Seed, Series A
- Qair Innovation — Seed