# Magic Tech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magic-tech

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.magic.fit
- Total disclosed funding: $15M
- Latest round: Series B (Sep 23, 2026)
- Investors on record: 8

## About

Founded in 2021 and based in London, UK, Varun Bhanot (CEO) and John Smith. Magic Tech Ltd., trading under the name Magic AI operates as a developer of AI wellness software that enables users to have personal digital trainers. In September 2026, Magic AI raised GBP 8.3 million in series B funding co-led by Beringer Capital and IW Capital, with participation from PXN Group, Accelerate Ventures, Ventures Together and Active Partners. The business offers users hyper-personalized strength training coaching and services using computer vision cameras, connected weights, and 3D sensors installed in their Magic Mirrors. Through the use of augmented reality (AR) and virtual reality (VR), the platform analyses user data, including fitness level, preferences, and health conditions, and generates customized exercise routines while also offering users real-time feedback and motivation. The firm offers its mirror at GBP 1399, a plus version at GBP 1799, and a more advanced pro version at GBP 1999. The company will use the September 2026 funding to expand its offerings.

## Funding rounds

- Series B, Sep 23, 2026, $11M — Beringea, PXN Group, Active Partners, IW Capital, Ventures Together, Accelerate Ventures
- Seed, Nov 6, 2024, $4.3M — Baleen Capital, IW Capital, SFC Capital, Ventures Together

## Investors

- Baleen Capital — Seed
- IW Capital (https://capitalatlas.ai/funds/iw-capital) — Seed, Series B
- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- Ventures Together (https://capitalatlas.ai/funds/ventures-together) — Seed, Series B
- Beringea (https://capitalatlas.ai/funds/beringea) — Series B
- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series B
- Active Partners (https://capitalatlas.ai/funds/active-partners) — Series B
- Accelerate Ventures (https://capitalatlas.ai/funds/accelerate-ventures) — Series B