# Magic Sauce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magic-sauce

- Industry: Software
- Headquarters: Brooklyn, US
- Website: www.norby.live
- Total disclosed funding: $8.1M
- Latest round: Seed (Mar 10, 2022)
- Investors on record: 8

## About

Founded in 2020, Magic Sauce, Inc. is a New York-based company that provides AI-driven marketing solutions specifically for Shopify brands, enhancing their marketing strategies through data intelligence.Magic Sauce, Inc. specializes in artificial intelligence marketing solutions for eCommerce businesses, particularly those using Shopify. The company was founded in 2020 in Brooklyn, New York by Nick Gerard, Samantha Valentine, Steven Layne, and Tobi Ashiru, with Nick Gerard serving as the CEO. In March 2022, Magic Sauce, Inc. raised USD 4.30 million in Seed funding, led by Gradient Ventures and BBG Ventures, bringing the total amount raised to USD 4.30 million with a current company valuation of USD 40.02 mn.Norby AI offers two main product tiers: AI Reporting and Custom AI. The AI Reporting service targets smaller brands by providing comprehensive reporting from five data sources and customized analytics delivered via email. For larger brands and agencies, the Custom AI service extends reporting capabilities with unlimited data sources and personalized support, catering to the marketing needs of clients primarily in North America and Europe.Norby AI operates on a subscription model with two pricing tiers. The AI Reporting plan starts at USD 89 per month after a free trial, designed for smaller brands, while the Custom AI plan is customized for larger clients based on their specific requirements. Revenue is generated through these subscriptions as clients access Norby’s marketing intelligence tools and services.Following the Seed funding raised in March 2022, Magic Sauce, Inc. plans to utilize the funds to develop a next-generation audience management platform. This expansion aims to diversify its product offerings and enhance its service capabilities. The company is also targeting an expansion into new markets, with specific strategies to broaden its reach in the North American and European regions.

## Funding rounds

- Seed, Mar 10, 2022, $4.3M — BBG Ventures, Gradient Ventures
- Seed, Jul 27, 2021, $3.8M — GV, BBG Ventures, Notation, Charge Ventures, Gradient Ventures, Charge VC Management, LLC, Pareto Holdings, Bungalow Capital

## Investors

- GV (https://capitalatlas.ai/funds/gv) — Seed
- BBG Ventures (https://capitalatlas.ai/funds/bbg-ventures) — Seed
- Notation (https://capitalatlas.ai/funds/notation) — Seed
- Charge Ventures (https://capitalatlas.ai/funds/charge-ventures) — Seed
- Gradient Ventures (https://capitalatlas.ai/funds/gradient-ventures) — Seed
- Charge VC Management, LLC — Seed
- Pareto Holdings (https://capitalatlas.ai/funds/pareto-holdings) — Seed
- Bungalow Capital (https://capitalatlas.ai/funds/bungalow-capital) — Seed