# Magic Moment Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/magic-moment-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.magicmoment.jp
- Total disclosed funding: $15M
- Latest round: Series B (Sep 7, 2022)
- Investors on record: 4

## About

Based in Tokyo, Japan, Magic Moment Co.,Ltd. specializes in providing AI-driven CRM solutions that streamline sales processes and enhance productivity for businesses, particularly with substantial sales teams.Founded in 2017, Magic Moment Co.,Ltd. develops innovative CRM solutions tailored to the Japanese market. The company has completed 4 deals, with its most recent financing round occurring on September 7, 2022, when it raised JPY 1.2 billion in a Series B round led by DNX Ventures, alongside participation from Mitsui & Co. The company's current valuation is JPY 9,422.525 million.Magic Moment Playbook offers a sophisticated AI-driven CRM solution designed to automate various aspects of sales processes, including negotiation documentation, email management, and data analysis. The platform enables sales professionals to regain valuable time for customer engagement by automating data entry through real-time capture of meeting information, whether conducted via phone, in-person, or online. It integrates seamlessly with existing CRM systems such as Salesforce and HubSpot, adapting to the complexities of Japanese enterprises with customizable options. The target market primarily includes businesses in Japan, especially those with a significant sales force looking to enhance productivity and streamline processes. The end users consist of sales teams within these organizations, who utilize the platform to improve efficiency and decision-making.The revenue structure of Magic Moment Playbook is based on a tiered pricing model that includes three distinct plans: ID-based, organizational, and usage-based billing. This structure allows businesses of various sizes to select the most suitable option according to their operational requirements. The platform’s primary service, the AI-driven data capture feature, operates through a subscription model, where clients pay for access to tools that automate sales activities and optimize CRM usage. The pricing plans are crafted to accommodate the needs of organizations, including large enterprises with over 1,000 employees, which are targeted with specialized support and functionalities. The transactions typically involve ongoing subscriptions, ensuring that clients have continuous access to the platform's capabilities while facilitating long-term partnerships for enhanced operational efficiency.In September 2022, Magic Moment Co.,Ltd. raised JPY 1.2 billion in Series B financing to strengthen its sales and business expansion efforts. Future growth plans include developing new features and products aimed at enhancing their AI-driven CRM solutions, with an emphasis on integrating additional functionalities based on user feedback. The company is also looking to expand into broader Asian markets with a strategic focus on regions such as Southeast Asia by 2024, leveraging the recent funding to support market entry and product development initiatives.

## Funding rounds

- Series B, Sep 7, 2022, $8.6M — DNX Ventures, Mitsui & Co.
- Series A, Apr 13, 2021, $5M — DCM, DNX Ventures
- Series A, Jan 6, 2020, $1.5M — DCM, Nippon Venture Capital, DNX Ventures

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A
- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Series A
- DNX Ventures (https://capitalatlas.ai/funds/dnx-ventures) — Series A, Series B
- Mitsui & Co. — Series B