# Maev

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/maev

- Industry: Consumer Services
- Headquarters: New York, US
- Website: www.meetmaev.com
- Total disclosed funding: $13M
- Latest round: Series A (Sep 28, 2022)
- Investors on record: 8

## About

Based in New York, US, and founded in 2018, Maev Inc. specializes in providing raw dog food products made from human-grade ingredients, aimed at promoting dog health and well-being through convenient dietary solutions.Maev Inc. is a pet food company that offers raw dog food products. Founded in 2018 in New York, US, the company has undergone strategic developments to enhance its offerings. Katie Spies, one of the co-founders and the current CEO, has a background in the pet food industry. The company has secured funding through three different deals, with its most recent being a Series A round on September 28, 2022, where it raised USD 13.35 mn led by VMG Partners, and supported by various other investors. The total amount raised to date is USD 13.35 mn, with a current company valuation of USD 36.06 mn.Maev specializes in providing raw dog food made from human-grade ingredients, designed to enhance the health and well-being of dogs. Their core product offerings include complete raw food meals, raw food supplement bars, bone broth toppers, and treats. These products are tailored to address various health issues commonly faced by dogs, such as allergies, digestive problems, and skin conditions. Maev's food is marketed as convenient and easy to use, allowing pet owners to feed their dogs directly from the freezer without the need for defrosting. The company aims to cater to dog owners who are interested in transitioning their pets to raw diets but may find the process challenging. Maev's customer base includes dog owners across the United States, who seek healthier dietary options for their pets.Maev operates on a subscription-based revenue model, primarily selling its products directly to consumers through its online platform. Customers can subscribe to receive regular deliveries of raw food, ensuring a steady supply tailored to their dogs' dietary needs. Pricing plans may vary based on the specific products chosen, with introductory offers often available for new subscribers. The flagship products include various raw food formulations that have received positive feedback from customers regarding their effectiveness in improving dog health. Maev’s direct-to-consumer approach allows for ongoing engagement with pet owners, who benefit from the convenience of home delivery and tailored nutrition solutions for their pets.In September 2022, Maev Inc. raised USD 10 mn in Series A funding led by returning investor VMG Partners, with participation from other returning investors and new investors. The company plans to utilize the funding for product expansions, veterinarian-backed research, recipe development, and team growth across all functions. Future growth initiatives include the design and launch of new products to meet evolving customer needs, as well as plans to expand into new markets. Specific geographic regions for expansion have not been detailed, but the company aims to enhance its market presence significantly within the next few years.

## Funding rounds

- Series A, Sep 28, 2022, $13M — VMG Partners, Contrary, 1st Course Capital, Springdale Ventures, Good Friends, Willow Growth Partners, Delivery Hero Ventures, BFG Partners

## Investors

- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A
- Contrary (https://capitalatlas.ai/funds/contrary) — Series A
- 1st Course Capital (https://capitalatlas.ai/funds/1st-course-capital) — Series A
- Springdale Ventures (https://capitalatlas.ai/funds/springdale-ventures) — Series A
- Good Friends — Series A
- Willow Growth Partners (https://capitalatlas.ai/funds/willow-growth-partners) — Series A
- Delivery Hero Ventures (https://capitalatlas.ai/funds/delivery-hero-ventures) — Series A
- BFG Partners — Series A