# Madwire

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madwire

- Industry: Marketing/Advertising
- Headquarters: Fort Collins, US
- Website: www.madwire.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Jul 29, 2014)
- Investors on record: 2

## About

Madwire, LLC is a marketing technology company providing comprehensive solutions for small to medium-sized businesses (SMBs), focusing on enhancing brand visibility and operational efficiency through its integrated marketing platform.Founded in 2009 by JB Kellogg and Jaleria Rivera, Madwire, LLC is headquartered in Fort Collins, US. The company specializes in a marketing platform designed to support SMBs and franchises. Madwire has successfully completed 5 deals, with the most recent funding round being a VENTURE DEBT amounting to USD 6.00 mn, raising a total of USD 10.00 mn to date. The latest funding round was led by CIBC Innovation Banking on July 16, 2024, enabling further business expansion.Madwire® primarily offers a comprehensive marketing platform tailored for small to medium-sized businesses (SMBs) and franchises. Their core suite of products includes business management and marketing software designed to help clients streamline operations and enhance brand visibility. These solutions encompass website development, search engine optimization (SEO), social media management, and integrated marketing services, all aimed at facilitating business growth and community engagement. Since its inception in 2009, Madwire® has served a diverse clientele across various industries, providing essential tools that address critical pain points in business management and customer outreach. The company's services are marketed primarily in the United States, with a focus on urban and suburban areas where SMBs are prevalent, thereby addressing the unique needs of local economies.Madwire® generates revenue through a subscription-based model that enables clients to access its suite of marketing services and software tools. Clients can choose from various pricing plans tailored to their specific needs, which often include tiered options that scale with the size and demands of the business. Revenue is derived from these subscriptions, allowing the company to establish long-term relationships with its clients through consistent service offerings. Transactions typically involve direct agreements with small business owners and franchise operators, emphasizing a business-to-business (B2B) interaction model. The flagship marketing platform, known as Marketing 360®?, serves as a cornerstone of their revenue structure, providing significant value through its integrated services that help clients achieve measurable growth and visibility in their respective markets.In July 2024, Madwire, LLC raised growth capital funding from new investor Granite Creek Capital Partners. The company plans to utilize this funding to further expand its business, focusing on launching new products designed to enhance its service offerings and penetrate new geographic regions. Specific markets for expansion have not been disclosed, but the funding is directed towards supporting these growth initiatives.

## Funding rounds

- Series A, Jul 29, 2014, $5.5M — Cypress Growth Capital, Copley Equity Partners

## Investors

- Cypress Growth Capital (https://capitalatlas.ai/funds/cypress-growth-capital) — Series A
- Copley Equity Partners (https://capitalatlas.ai/funds/copley-equity-partners) — Series A