# Madup

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madup

- Industry: Marketing/Advertising
- Headquarters: Seoul, South Korea
- Website: www.madup.com
- Total disclosed funding: $13M
- Latest round: Series B (Jul 24, 2018)
- Investors on record: 5

## About

Based in South Korea, Madup Inc. offers advanced AI-driven marketing solutions that utilize data analytics to optimize advertising strategies and enhance brand communication.Madup Inc. is a South Korean company established in 2011, headquartered in Seoul. The company specializes in data-driven marketing services. The CEO, Erick Lee, has a history of entrepreneurial ventures but specific previous companies were not detailed. In April 2022, Madup Inc. raised KRW 15 billion in a pre-Series C funding round, led by IMM Investment and Krossroad Partners, bringing the total amount raised to KRW 15 billion. The company has successfully completed 4 deals to date, with a current valuation of KRW 304,525.488 million.Madup specializes in AI-driven marketing solutions that integrate sophisticated data analysis to develop performance creative strategies. Their core offerings include innovative advertising materials reflecting the latest digital trends, designed to effectively communicate brand values through Integrated Marketing Communication (IMC) campaigns. These campaigns leverage insights from data and digital media, enabling brands to connect with their target audiences through various forms of creative content, including copy, images, and videos. Madup utilizes generative AI across its creative endeavors, enhancing productivity and delivering diverse content formats, from engaging short-form videos to informative Instagram comics. The company primarily serves clients in South Korea and extends its reach to markets such as the United States and Southeast Asia, focusing on startups and enterprises seeking to elevate their digital marketing efforts.In the fiscal year 2024, Madup Inc. reported a revenue of KRW 22,854,328.4 and an EBITDA of KRW 1,280,732.5, reflecting the effectiveness of their B2B partnerships and client engagements in the digital marketing landscape. The company's revenue generation is supported by subscription-based models for ongoing marketing services and tailored advertising solutions provided under multi-year partnership agreements.Madup Inc. plans to utilize the KRW 15 billion raised in April 2022 to enhance the competitiveness of its main business, MADIT, accelerate the development of Lever, and expand recruitment to strengthen its technological and data capabilities in digital marketing. The company is focused on launching new products and expanding its market presence in Southeast Asia and the United States by the end of 2024.

## Funding rounds

- Series B, Jul 24, 2018, $12M — Seoul Investment Partners, ID Ventures, Praxis Capital Partners, Maple Investment Partners, Stonebridge Ventures
- Series A, Nov 18, 2016, $0.8M — Stonebridge Ventures

## Investors

- Stonebridge Ventures — Series A, Series B
- Seoul Investment Partners (https://capitalatlas.ai/funds/seoul-investment-partners) — Series B
- ID Ventures (https://capitalatlas.ai/funds/id-ventures) — Series B
- Praxis Capital Partners (https://capitalatlas.ai/funds/praxis-capital-partners) — Series B
- Maple Investment Partners (https://capitalatlas.ai/funds/maple-investment-partners) — Series B