# Madsquare Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madsquare-co

- Industry: Software
- Headquarters: South Korea
- Website: www.charisad.com
- Total disclosed funding: $4.8M
- Latest round: Series A (Dec 19, 2015)
- Investors on record: 7

## About

Based in Gyeonggi-do, South Korea, and founded in 2015, Madsquare Co., Ltd. offers marketing, promotion, and sales and operates as a back-end service support for Charis, an influencer-based social media platform owned by the company. In April 2019, madsquare raised KRW 3.2 billion in venture funding from investors Costory Co., Ltd. and Shinhan Capital. Charis currently markets in Southeast Asian countries, including Malaysia, Thailand, Vietnam, and the Philippines. As of April 2019, the company's CEO is Ahh Joon-hee.

The company's flagship product, Charis Ad, offers a unique solution for brands seeking to maximize sales and engagement in the region. The company leverages its vast reservoir of customer data and influencer sales insights to provide tailored consulting solutions to brand companies, optimizing their presence in the Southeast Asian market. The feature of Charis Ad includes maintaining a strong rapport with influencers. The Global Team, boasting extensive experience in the region, along with Local Managers from six countries, ensures real-time communication and management with influencers. The company also employs a membership system to incentivize influencers' sales improvements and engagement, fostering a dynamic influencer community. Madsquare also offers transparent pricing mechanisms. Brands upload products, enabling influencers to apply for collaborations at reduced prices, ensuring cost-effective partnerships.

## Funding rounds

- Series A, Dec 19, 2015, $3M — Seoul Investment Partners, Kiwoom Investment, IBK Capital, Humax
- Seed, Jun 10, 2015 — Capstone Partners, Korea Tech Incubator for Startup
- Seed, May 1, 2015, $1.9M — Capstone Partners, L&S Venture Capital

## Investors

- Capstone Partners (https://capitalatlas.ai/funds/capstone-partners) — Seed
- L&S Venture Capital (https://capitalatlas.ai/funds/l-s-venture-capital) — Seed
- Korea Tech Incubator for Startup — Seed
- Seoul Investment Partners (https://capitalatlas.ai/funds/seoul-investment-partners) — Series A
- Kiwoom Investment (https://capitalatlas.ai/funds/kiwoom-investment) — Series A
- IBK Capital (https://capitalatlas.ai/funds/ibk-capital) — Series A
- Humax — Series A