# MadRat Games Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madrat-games-pvt

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.madratgames.com
- Total disclosed funding: $0.5M
- Latest round: Series A (Aug 7, 2013)
- Investors on record: 3

## About

MadRat Games Pvt Ltd is an interactive gaming company focused on creating innovative digital and tabletop gaming experiences that engage diverse audiences through captivating storytelling and gameplay.MadRat Games was established in 2010 in Bangalore, India, specializing in the development and publication of interactive gaming experiences. The company has executed a total of 6 deals, with the most recent deal occurring on January 11, 2016, when it raised INR 24.08 million in funding from Blume Ventures. MadRat Games has a current valuation of INR 471.671 million and has successfully launched various gaming titles aimed at engaging players across multiple demographics. The founder's prior entrepreneurial experiences are not documented, but the company has maintained a steady growth trajectory since its inception.MadRat Games specializes in developing and publishing interactive gaming experiences across digital and tabletop formats. The core offerings include a variety of mobile and desktop games designed to engage players through innovative gameplay and storytelling. The company aims to meet specific entertainment needs, providing immersive experiences for casual gamers and dedicated enthusiasts alike. Its diverse product range caters to demographics including children, teens, and adults, focusing primarily on markets in North America, Europe, and Asia with successful flagship titles that enhance user engagement.In the most recent financial year of 2015, MadRat Games generated revenue of INR 421,182.4, with an EBITDA of INR -224,515.9. Revenue generation strategies include direct-to-consumer sales and strategic partnerships with retailers. Flagship products are often available via subscription models, allowing players to access a library of games at a recurring fee. The company also collaborates with wholesalers to distribute physical copies of tabletop games, ensuring a steady cash flow through consistent consumer engagement.MadRat Games is focused on expanding its product lineup with new titles set to launch in the near future. The latest funding of INR 24.08 million raised in January 2016 will be utilized to enhance product development and marketing strategies. Additionally, the company aims to enter new markets across Europe and Asia by 2018, thereby broadening its customer base and revenue channels. These initiatives are expected to support long-term growth and increase market penetration.

## Funding rounds

- Series A, Aug 7, 2013, $0.2M — Blume Ventures
- Series A, May 10, 2012, $0.4M — Gray Ghost Ventures, Blume Ventures, Capria Ventures

## Investors

- Gray Ghost Ventures (https://capitalatlas.ai/funds/gray-ghost-ventures) — Series A
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Series A
- Capria Ventures (https://capitalatlas.ai/funds/capria-ventures) — Series A