# mAdme Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/madme-technologies

- Industry: Software
- Headquarters: Dublin, Ireland
- Website: www.mad-me.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Apr 1, 2017)
- Investors on record: 5

## About

mAdme Technologies Ltd. is a customer engagement solutions provider specializing in innovative platforms that enhance mobile operators' customer interactions and monetize engagement effectively.Founded in 2013 in Dublin, Ireland, mAdme Technologies offers solutions tailored for mobile operators. The company has successfully secured funding through a SEED round led by ACT Venture Capital, raising EUR 1.40 mn in total. The firm has participated in 7 deals, with the most recent transaction occurring on February 19, 2020. Triona Mullane serves as both the CEO and Founder, bringing expertise from her prior ventures to lead the company.mAdme Technologies specializes in customer engagement solutions for mobile operators across various global markets. The company’s primary offerings include a platform designed to enhance customer experience through targeted monetization campaigns and mobile-first surveys that improve response rates and gather valuable feedback. These services aim to address challenges in customer care, allowing operators to reduce operational costs by promoting digital self-care channels while simultaneously increasing brand awareness and app installations. mAdme serves a diverse client base, engaging over 250 million users across 40 countries, including prominent telecom operators like Celcom Axiata Berhad and Dialog Axiata PLC. The platform is utilized in markets such as Southeast Asia, South Asia, and beyond, where it supports mobile operators in delivering contextual and relevant interactions to their subscribers.mAdme Technologies generates revenue through a structured partnership model with its telecom clients, focusing on B2B transactions. The company collaborates with mobile operators to implement its engagement solutions, which may involve subscription-based pricing for access to the mAdme platform and its associated services. Clients typically pay fees based on the scale of their user engagement campaigns and the volume of surveys deployed, creating a predictable revenue stream for mAdme. By leveraging its platform, operators can enhance customer interactions and drive additional revenue through contextual offers, thus incentivizing ongoing partnerships. The company’s business model emphasizes long-term collaborations with key telecom operators, aligning financial outcomes with the successful deployment of its services.mAdme Technologies is focused on developing new products to enhance its engagement solutions. The company aims to expand into additional markets in Southeast Asia and South Asia by leveraging its recent funding from the SEED round. The EUR 1.40 mn raised will be utilized to support product development and market entry strategies, with an emphasis on refining their platform capabilities and increasing market presence.

## Funding rounds

- Seed, Apr 1, 2017, $1.5M — ACT Venture Capital, Delta Partners
- Series A, Feb 20, 2016, $1.2M — Delta Partners, Enterprise Ireland, Glenanaar Technologies Limited, Ison Software Limited
- Series A, Oct 31, 2014, $3.1M — Delta Partners, Enterprise Ireland, Glenanaar Technologies Limited, Ison Software Limited

## Investors

- Delta Partners (https://capitalatlas.ai/funds/delta-partners) — Series A, Seed
- Enterprise Ireland (https://capitalatlas.ai/funds/enterprise-ireland) — Series A
- Glenanaar Technologies Limited — Series A
- Ison Software Limited — Series A
- ACT Venture Capital (https://capitalatlas.ai/funds/act-venture-capital) — Seed